If you thought the wall to wall car insurance adverts on daytime tv, were bad, wait till you see what our American cousins have to watch in their commercial breaks. This advert is worse – much worse – than anything Admiral, Confused, Elephant or even Hastings Direct have ever put out.

Having said that, for all that it is really, really bad, it is still, somehow, less annoying than Harry Hastings, the Admiral and their drama school reject chums who clutter up the British airwaves.

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Weirdly, their website looks completely nondescript and corporate!

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