BMW have become renowned in recent years for their annual April Fool’s pranks. This year’s is a classic. Yesterday saw adverts promoting their ‘Magnetic Tow Technology,’ the premise being that a strong magnet would ‘lock on’ to the car ahead and let it drag you along.

As they say “Why burn your fuel, when you can burn someone else’s?”. Click the picture to view a bigger version:

BMW Magnetic Tow Ad - Click to view bigger.

You can view BMWs archive of classic April Fool’s day adverts here. This is where you can find out about previous ‘innovations’ like the “Canine Repellent Alloy Protection” and “Photo Reflective Aural Transmissions.”

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