Posts tagged f1
Lewis and Jenson Shoot Out
Jul 1st
No matter how successful you are, if you are engaged in motorsport, the sometimes harsh reality is that you need sponsors to fund your activities. And the more successful you are, the more money you need, and with that come bigger, more demanding sponsors. Sponsors who want some kind of tangible return on their considerable investment.
Sometimes the sponsors requests are difficult.
Sometimes they are easy.
And sometimes they sound easy…
Vodafone asked Lewis Hamilton and Jenson Button to come along for a photoshoot.
What they didn’t tell them was, well… you’ll just have to watch:
Put Together Your Own MacLaren MP4-26
Feb 7th
The F1 season is fast approaching, and all of the teams have been unveiling their 2011 cars over the past few weeks, some we were lucky enough to see at AutoSport.
In terms of imagination and theatre though, the prize probably goes to the MacLaren team who had a pseudo -crowdsourcing spectacle involving ‘members of the public’ carrying chunks of the new MP4-26 to a central Berlin location where it was assembled by mechanics and, of course, the two British former World Champions, Lewis and Jenson.
Their car is also the most interesting visually with some wacky new air intakes and a weird front wing, which the world will be eagerly watching to see how much of an advantage they actually provide.
In the meantime here is the video of the car being assembled:
Along with all F1 fans at the moment, we’d also like to say “Get well soon Robert Kubica.”