Get a quote

Bye Bye Norwich Union?

Words by
March 4, 2008
Share this:

It looks like Norwich Union’s days are numbered.

Parent company Aviva have decided that in the interest of maintaining the same brand across the world, the Norwich Union brand has to go. They had previously said they would retain it.

Cue a massive marketing spend on the rebrand, and higher premiums to pay for it, no doubt. I can’t imagine the reasoning behind replacing a brand as strong as Norwich Union, which is almost synonymous with insurance with an unknown quantity like Aviva. Sounds like a recipe for disaster to me.

2 responses to “Bye Bye Norwich Union?”

  1. nidge says:

    >Commercial Union – General Accident – London and Edinburgh – Norwich Union – Aviva …the names may change but the market remains. Aviva does sond like a car rental company tho’ lol

  2. Homeapproved says:

    >I agree

    In todays society there seems to be this constant urge to change everything all the time.

    The Norwich Union brand is a strong one, why would you want to undo and put to waste all of the previously spent monies.

    Beats me!

    Amanda B (HomeApproved)

Related Articles