Although everyone seems to be talking about Google’s superbowl advert, another ad that received its premiere outing last night was the latest from Audi. Now, in Europe, Audi aren’t really perceived as a ‘fun’ brand, and their ads tend to be somewhat portentous, with a focus on patents, technology and innovation – Vorsprung Durch Technik and all that.
But American audiences knew they were in for a treat when this teaser spot appeared (And yes, that does mean that superbowl ads are big enough to have their own ads!)
Yes, the Green Police are here, and, with tongue seemingly planted in cheek, they are going to stop you from breaking the planet. Unless you own an Audi A3 turbodiesel.
I love all the attention to detail in this ad, as it simultaneously pokes fun at the green movement, the law enforcement community and US reality TV all married to a Gillette-esque Power Jingle. Despite this it manages not to undermine the environmental messages. And compared to the petrol-engined gas-guzzlers favoured by the American people, a TDi is ultra-green. So much so the the A3 TDi is the current Green Car of the Year (beating the Prius and Insight, presumably on the grounds that normal folk might buy it).