We’ve teamed up with safety campaigners TyreSafe and become the first insurance broker in the UK to put our weight behind the drive to cut down the number of road deaths and injuries attributable to poorly maintained tyres.
Since it began six years ago, TyreSafe has helped reduce the number of people killed or seriously injured each year in a tyre-related accident by 38 per cent.
Gerry Bucke, general manager at Adrian Flux, said: “TyreSafe has been doing a great job raising the awareness about the dangers associated with illegal or defective tyres, so we’re pleased to get involved and lend our support . As a market leader, we’ve always been keen to lead where others follow, so we’re very excited to be the first insurance broker to join the organisation.
“Of course, our line of work means we see on a daily basis the human and financial cost of tyre-related accidents, many of which might have been prevented by a few simple checks which take just a matter of minutes.”
And Stuart Jackson, chairman of TyreSafe, said: “It’s more than just a case of new year, new member for TyreSafe because we are really delighted to say that this is the first insurance broker to join our ranks, which also includes car manufacturers, tyre manufacturers and retailers and public sector organisations.
“It’s especially pleasing because Adrian Flux boasts such a strong web presence, which we hope to tap in to.
“Those from the insurance sector can bring a unique insight to the issues surrounding tyre safety through their involvement with customers making motor insurance claims, particularly tyre-related ones.”
Those interested in becoming TyreSafe members should contact Christine Joyce on 0845 3016852 or visit www.tyresafe.org for more information.
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.
In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.
TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.
TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.
TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.