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Flux Featured Customer – Toytown Coupé

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February 13, 2014
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It would be surprising if at least a few of you didn’t recognise this piece of automotive brilliance. Perhaps you fondly recall memories of your childhood, wheeling around the garden in your little plastic red and yellow ‘Little Tikes’ toy car. Or perhaps you’ve seen this exact, road-going version far more recently. This one car has really captured people’s imaginations of late, with its viral internet spread as far reaching as various large American news websites. Since then, it’s been picked up by the national press, including The Sun and The Mirror, with the BBC also having met with John, joining him for a ride along.


So why do we mention, you ask. Well, it just so happens that this brilliantly imaginative, road-legal car needs to be insured and we’re proud to announce that we’re the company able to provide the necessary cover. 🙂

We caught up with John, of Attitude Autos, to get the lowdown;

Owner: John Bitmead (Attitude Autos)

Car: “Toytown Coupé” (Donor car; Daewoo Matiz)

Modifications: “Extensive! Haha. Needless to say that – barring the running gear and modified portions of the roof and chassis – there is very little of the original Matiz left.”

Engine: 800cc

Top Speed: 70mph

Self-Built: Yes

Time spent on the vehicle: 1,000 hours


Vehicle use: “The vehicle was built with fundraising in mind, with The Child Brain Injury Trust receiving the lion’s share of proceeds. Over the course of the year, we’ll be attending various promotional events and shows to raise money. In addition, we’re currently planning a 20 day trip from Land’s End to John O’Groats, stopping at various towns and cities en route.”

Why Adrian Flux: “As a long-term customer of Adrian Flux, it really didn’t take too much thought! In fact they’ve covered all of my vehicles, ranging from high performance cars to American imports right through to this one-off, since the late 80’s.”

Most important insurance element: “The agreed value was an essential factor of the insurance. Given the unique nature of the car, along with the amount of time that we’ve all (Attitude Autos) invested in the project, we always knew it would be difficult to place an accurate value on the car. After a few discussions with the guys at Flux, it was decided that we’d have an independent specialist come and appraise the car, which we then used as the basis for agreeing the value. Adrian Flux were more than happy to accept the accompanying valuation and it was a very painless, but important, procedure, all-in-all.”


For more information about the ‘Toytown Coupé’, or to have a look at all the others projects the guys at Attitude Autos are embracing, head over to their site and have a read. They’re always on the lookout for new projects, so if you’ve got something in mind, don’t hesitate to get in touch with them.

Big thanks to John and everyone at Attitude Autos for the insight. No doubt the little motor will be spotted plenty of times, up and down the country but if you’d truly like to see ‘Toytown Coupé’, in the flesh, then come and join us at Trax.


Where can you see it: Along with a host of other vehicles, we’ll be hosting the ‘Toytown Coupé’ on the Adrian Flux stand for Trax at Silverstone on Sunday 7th September. Trax is the last show of the Adrian Flux Auto Series and is a great day out for car enthusiasts and families alike. Tickets are available here from as little at £16*, with children under 14 permitted free entrance with a paying adult.

*Early-bird ticket offer available until 26th May 2014.

Here at Adrian Flux, we’ve been providing specialist, tailored insurance policies for over 40 years, so if you’ve got a one-off or highly modified build in progress, give us a call on 0800 369 8590 or use our callback service to get a quote.

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