All of us at Adrian Flux are delighted to announce that we have been named title sponsors of the British FIM Speedway Grand Prix in Cardiff, due to take place on July 4 this year.
It’s just a few months since we signed a three-year deal with our local speedway team King’s Lynn Stars to acquire the naming rights to the Adrian Flux Arena, and this new deal with BSI Speedway only serves reinforce Flux’s commitment to motorsport.
Attracting a TV audience of more than eight million people in 150 countries, watching over 4,400 hours of coverage, and with a growing online presence too, the Speedway GP is the biggest indoor motorsport event in the UK, and one of the biggest overall in the world.
The Cardiff leg of the GP is one of the most popular events of the season, drawing crowds of more than 40,000 fans and three million viewers in the UK alone last year – and is set to be one of the jewels in the crown of speedway in 2015.
Flux will also be involved in another Speedway event this year, as the Adrian Flux Arena in King’s Lynn, Norfolk, plays host to a stage of the World Cup on June 8th.
BSI Speedway managing director Paul Bellamy said he was pleased to note Adrian Flux’s continued commitment to the sport:
“Adrian Flux has already shown fantastic dedication to speedway with its involvement at King’s Lynn and we look forward to staging Event 2 of the Monster Energy FIM Speedway World Cup at the Adrian Flux Arena on June 8.
“We’re delighted that they are also now involved in the newly-titled Adrian Flux British SGP. With a large global television audience and thousands of motorsport fans in attendance, the eyes of the speedway world will be on Cardiff on July 4.
“We hope the sport’s flagship event offers them the chance to reach out to an even bigger audience and meet two and four-wheel enthusiasts around the UK and beyond.”
Adrian Flux’s managing partner David Flux said: “It has been a pleasure to support our local speedway club, the King’s Lynn Stars, and we’re delighted to extend our involvement in the sport to the Adrian Flux British SGP.
“We’re based in a true motorsport county here in Norfolk, so being title sponsors of the biggest speedway event in the world is a great fit for us.
“We look forward to meeting fans from around the world in Cardiff at what should be a fantastic event.”
For more information on the July 4 race at Cardiff, and dates for the other eight events taking place this Speedway GP season, visit http://www.speedwaygp.com