“Mooneyes is fundamentally a lifestyle,” says Steve Sare, Mooneyes International Division Manager.
“Mooneyes is not your average corporate car show. It is quite simply a coming together of people from all over Japan and the world who are passionate aficionados and practitioners of custom culture.”
And it’s that coming together of people and motoring culture that is the focal point of this month’s Influx Magazine, live now on www.influx.co.uk.
Mooneyes was launched in the US in the 1950s by Dean Moon, a trailblazer of the American hot rod movement. Moon set up shop selling custom motor parts, and helped to spearhead the custom motor scene, eventually trading internationally as one of the best-known motor parts businesses until his death in 1987.
Since being taken over by Japanese owners after Moon’s death, Mooneyes has lent its name to one of the biggest gatherings of custom motor fanatics in the world, meeting annually in Yokohama, Japan.
The event now plays host to car and bike shows, fashion exhibitors, musicians, tattooists, painters and detailers, manufacturers and experts from right across the motoring scene.
As well as Steve Sare’s opinion on what makes Mooneyes the perfect blend of American and Japanese car culture, the mag features a video tour of the Yokohama show, a profile of Mooneyes founder Dean Moon and a look at the iconic Toyota Crown.
To read more about the greatest custom show on earth, check out the Mooneyes Influx Magazine here – http://www.influx.co.uk/edition/part-1-of-a-japan-triptych-mooneyes-the-greatest-show-on-earth/