High tech is a pain in the neck according to a Dacia poll that revealed Brits are spending billions of pounds a year on the latest gadgets with functions and features they will never use.
The average UK adult admits to using less than 60% of the available settings on their gadgets regularly and almost one in ten use less than 10 per cent.
A poll of 2,000 UK adults, conducted by car brand Dacia, also found more than a third said smartphones as the gadget with the most unused functions, on average using less than half of the settings available.
Dacia says 84% feel gadgets are ‘too complicated’
With 84% of the population believing that gadgets have simply become too complicated, it is no surprise that almost 60% simply stick to the same one or two modes, rather than experimenting other options available.
This complexity also means that one in five of us owns three or more kitchen gadgets that they simply never use, six in ten have no idea how to fully operate their washing machine and 15% of confused shoppers have returned a piece of technology because it was too complicated to use.
The Dacia survey showed almost a third of respondents have bought a piece of exciting tech, like a drone or VR headset, which has been sitting in storage after the first couple of uses.
Of these, 55% believe they’re missing out on good experiences by not knowing how all their tech really works.
Dacia – half have no time to learn how gadgets work
Half of Brits say they just don’t have time to learn how everything works properly and a quarter think that as long as it does all they need it for, they’re happy.
Louise O’Sullivan, Head of Dacia UK, said: “The influx of gadgets and technology into our lives was supposed to make living easier but our survey showed that millions of people aren’t even using half of the functions their tech offers, which makes you question how much benefit the user is getting.”
When it comes to their cars, Brits only use two thirds of the settings available and the same amount said they don’t understand all the symbols on their dashboard, with a tenth admitted they hardly know what any mean.
Dacia says simple gadgets that work well are best
Louise added: “There’s a lot to be said for simplicity in gadgets, things that have just a few functions and perform them well.
“Simple is smart, however, we also believe that if there’s a benefit to the user by adding technology, then it’s worth doing – provided it gets the balance right and remains useful, rather than paying for over-complicated add-ons that aren’t really required.”
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