Land Rover Defender took off-roading to new heights this week when a unique Works V8 was crane-lifted into a first floor window at Selfridges in Oxford Street, London.
The Selfridges Edition Defender Works V8 will form the centrepiece of the new-look menswear department at the store, but not before technicians from Land Rover Classic reassemble the vehicle in full view of shoppers.
Land Rover Defender dismantled for take-off
To fit through the first-floor window, the specially commissioned Defender was dismantled and engineers were tasked with rebuilding it over the next four days.
Once complete, the one-off vehicle will be placed under a protective cover while Selfridges puts the finishing touches to its new menswear department ahead of its official opening on October 29.
The Selfridges Edition Land Rover Defender began life as a 2016 Defender 110 Pick Up but the Land Rover Classic team have turned it into a 110 Soft Top, complete with a branded hood in trademark Selfridges yellow.
The bodywork is finished in contrasting Bronze Green and a heritage style folding windscreen and half-height doors complete the open-air look.
Unique Defender marks Land Rover’s 70th anniversary
The Selfridges Edition features chassis and powertrain upgrades introduced on the Defender Works V8 – 70th Edition, which was announced in January to celebrate Land Rover’s 70th anniversary year.
Featuring a 405PS V8, an eight-speed ZF automatic transmission plus uprated brakes and suspension, the limited-run Works V8 derivatives are the fastest and most powerful Defender models ever produced.
When the finished vehicle is unveiled at the end of October, the period-style seats will feature chocolate leather upholstery with ivory cross-stitching while the addition of a Jaguar Land Rover Classic Infotainment System will combine period charm with cutting-edge audio technology, providing satellite navigation, DAB digital radio and Bluetooth connectivity in a classically styled head unit.
An exclusive insurance policy for an exclusive car?
Just as exclusive as the Selfridges Edition Defender Works V8, Adrian Flux insurance policies are bespoke to a Land Rover owner’s individual needs and circumstances.
Whether you own a classic Series 1, a Discovery, a Freelander, Land Rover Defender or even a Range Rover Sport, you can be sure Adrian Flux has a tailored Land Rover insurance scheme to suit you.
Off-roading – not quite through the windows of West End department stores – comes as standard on most policies.