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Unique Land Rover Defender takes off-roading to new heights at Selfridges

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October 10, 2018
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Land Rover Defender took off-roading to new heights this week when a unique Works V8 was crane-lifted into a first-floor window at Selfridges in Oxford Street, London.

The Selfridges Edition Defender Works V8 will form the centrepiece of the new-look menswear department at the store, but not before technicians from Land Rover Classic reassemble the vehicle in full view of shoppers.

Land Rover Defender

Land Rover Defender dismantled for take-off

To fit through the first-floor window, the specially commissioned Defender was dismantled and engineers were tasked with rebuilding it over the next four days.

Once complete, the one-off vehicle will be placed under a protective cover while Selfridges puts the finishing touches to its new menswear department ahead of its official opening on October 29.

The Selfridges Edition Land Rover Defender began life as a 2016 Defender 110 Pick Up but the Land Rover Classic team have turned it into a 110 Soft Top, complete with a branded hood in trademark Selfridges yellow.

The bodywork is finished in contrasting Bronze Green and a heritage style folding windscreen and half-height doors complete the open-air look.

Land Rover Defender

Unique Defender marks Land Rover’s 70th anniversary

The Selfridges Edition features chassis and powertrain upgrades introduced on the Defender Works V8 – 70th Edition, which was announced in January to celebrate Land Rover’s 70th anniversary year.

Featuring a 405PS V8, an eight-speed ZF automatic transmission plus uprated brakes and suspension, the limited-run Works V8 derivatives are the fastest and most powerful Defender models ever produced.

When the finished vehicle is unveiled at the end of October, the period-style seats will feature chocolate leather upholstery with ivory cross-stitching while the addition of a Jaguar Land Rover Classic Infotainment System will combine period charm with cutting-edge audio technology, providing satellite navigation, DAB digital radio and Bluetooth connectivity in a classically styled head unit.

Land Rover Defender

An exclusive insurance policy for an exclusive car?

Just as exclusive as the Selfridges Edition Defender Works V8, Adrian Flux insurance policies are bespoke to a Land Rover owner’s individual needs and circumstances.

Whether you own a classic Series 1, a Discovery, a Freelander, Land Rover Defender or even a Range Rover Sport, you can be sure Adrian Flux has a tailored Land Rover insurance scheme to suit you.

Off-roading – not quite through the windows of West End department stores – comes as standard on most policies.

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