Evel Knievel

Bikes People

The word ‘icon’ is ridiculously overused. But this man IS an icon.

What we mean is that the meanings he encapsulate have very little to do with the man himself. Sure, he jumped bikes and broke bones, dressed in the stars and stripes regalia that, in the seventies, seemed somehow appropriate.

No single individual has been associated more directly with a motorcycle brand, we reckon – and no other individual has broken so many bones in the name of showbiz.

Evel Knievel – we salute you!


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