{"id":2,"date":"2008-03-04T11:53:48","date_gmt":"2008-03-04T11:53:48","guid":{"rendered":""},"modified":"2023-06-02T15:52:14","modified_gmt":"2023-06-02T14:52:14","slug":"about","status":"publish","type":"page","link":"https:\/\/www.adrianflux.co.uk\/influx\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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What is Influx Magazine?<\/h2>\r\n

It’s a celebration of all things cars, bikes, people and culture. But how did it all begin and who is driving it? Long-time contributor Michael Fordham explains all in this Origins Story.<\/em><\/p>\r\n

There are a million things to call Influx. Call it a customer magazine. Call it a digital platform. Call it a sneaky way for the people that make it to have fun and adventures in cars and on motorbikes. Call it a piece of marketing \u2014 one that \u2018situates Adrian Flux Insurance Services<\/a> at a unique place in the saturated market of insurance providers\u2019. It is all those things. And it is none of them. Because what Influx really is, is a way to tell stories.<\/p>\r\n

And boy do we need them right now? Positive, human stories we mean. Stories that celebrate through honest documentation. Stories that treasure the energy and commitment that goes into people\u2019s relationships with their cars and motorbikes. Stories that focus on what it means to move, move, move. Stories that go a little deeper into the passion that so many of us feel for the things that help us do all the moving that we love so well.<\/p>\r\n

In this time of inertia, we need moving stories more than ever.<\/p>\r\n\r\n

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How old is Influx and why was it created?<\/h4>\r\n

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Influx hasn\u2019t arrived fully formed in your inbox. It is actually the crystallisation of 15 years of evolution. The process of natural selection has drawn in thousands of people; thousands of cars; thousands of motorbikes. It has waxed and waned through regular print editions in a fistful of different formats, bridging the immense and powerful rise in the power of the internet to morph into pixels and moving image, popping up in print now and then and in real world events occasionally to form a living breathing depository of stories that will stick around forever.<\/p>\r\n

Influx is an incremental biography of everyone who has been involved in making it. And that\u2019s why these things retain their power. You can probably feel the corny automotive metaphor here peaking across the horizon. The team that makes it is still powering along the highway – hungry for whatever lies ahead.<\/p>\r\n

But let\u2019s rewind a bit. How did the idea come from in the first place? For a bit of context\u00a0 – you have to know a bit about Adrian Flux. The man, the family and the company he created. Adrian was passionate about cars. He loved to drive them. He loved to fettle them. And he had a hard time insuring them, not just because he was disabled. The tweaks and mods he made \u2014 and the kook factor of the cars he drove themselves, twisted the collective melon of the insurance brokers who were trying, with degrees of reluctance, to flog him insurance cover. So, like every entrepreneur – he decided he would form a company, his own, that helped provide a solution.<\/p>\r\n

Realising that this was actually a thing – that you could build bridges between the enthusiasts who couldn\u2019t find the cover they needed and underwriters who couldn\u2019t work out how to work out the commercial element of unusual risks – he slowly and steadily from the early 70s built, with his family, a unique company – one that spoke directly and with a clear voice to the punters, and at the same time built great relationships with the industry that enabled them to give great deals to those punters.<\/p>\r\n

The culture that he created within the company handed that no-nonsense approach down to his peers. They took up the mantle with relish and established Adrian Flux as the go-to specialist broker of cars and motorbikes<\/a>. They did things differently from the mainstream. That resonated with people like them, folks that shared that passion \u2014 sometimes a bit of a twisted passion \u2014 for the things they drove.<\/p>\r\n\r\n

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Inspiration from Intersection Magazine\u00a0<\/h4>\r\n

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The company and the world around it evolved. Though the things the firm did reached out into all sorts of areas within insurance – that personal, stripped down approach remained constant. So in 2004, when a magazine called Intersection<\/a> was cast across the Flux desk, there was a bit of envy \u2014 and a lot of inspiration.<\/p>\r\n

Intersection was a groundbreaking, if short lived, consumer magazine that was unlike anything you\u2019d seen before. It was a style magazine with cars and bikes at its heart. Art directed and edited by the sort of hip kids you never find in the offices of motoring magazines – this lot made something that reflected a dynamically changing attitude to what cars and bikes could be. Design and aesthetic was front and centre. It was created with the kind of lens you\u2019d find in fashion – tied together with storytelling around the global subcultures that manifest in car cults and bike tribes. It was a heady mix. Flux wanted in.\u00a0<\/p>\r\n

So, taking that spirit with which the founder of the company had back in the 70s, Flux knocked on Intersection\u2019s door. The idea was to create something that drew in the dynamism of Intersection – for a focussed pool of passionate, UK-based people who loved their cars and their bikes. At the heart would be aesthetic – but also experience. The first two editions of Influx did that perfectly and set a tone that resounded.

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