{"id":119,"date":"2009-02-10T13:30:17","date_gmt":"2009-02-10T13:30:17","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=119"},"modified":"2015-08-11T15:28:19","modified_gmt":"2015-08-11T14:28:19","slug":"progress-is-beauty","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/","title":{"rendered":"Progress is Beauty"},"content":{"rendered":"<p>In terms of marketing, cars are not quite as much of a blank page as soft drinks. They have corporeal presence. They stick around \u2013 sometimes for decades. Over the span of their useful lives, they come to occupy the popular consciousness perennially as pop music and vocal affectations of news anchormen. But despite their non-negotiable presence and impermeable reality, the marketing of a brand and the models within its range are forever fluid. What a certain make of car comes to represent in one era will almost certainly be transformed within the lifetime of a single vehicle. When you cross continents, the complexity gets deeper. Witness for example, this ad for the Volvo Amazon from America in the early 1960s.<\/p>\n<p style=\"text-align: center;\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/6evy_yokfog&amp;hl=en&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/6evy_yokfog&amp;hl=en&amp;fs=1\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>In its casual misogyny the ad is something that <a href=\"http:\/\/www.amctv.com\/originals\/madmen\/\">Don Draper and his acolytes on Madison Avenue<\/a> would have been more than proud of. All that talk of women being automotively challenged whilst domineering their husbands\u2019 finance and aspiring ultimately to the lofty heights of furniture and fur coat aquistion. The thought that that sort of aesthetic could sell Volvos is hard to get your head around. Particularly in light of this recent French TV ad for the C30.<\/p>\n<p style=\"text-align: center;\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/OuL_7oo4g6g&amp;hl=en&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/OuL_7oo4g6g&amp;hl=en&amp;fs=1\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>The whole ethos of the campaign is fragrant with a colourful, pre-credit crunch frivolity and inclusiveness. But those days are over. Open any magazine or switch on any TV for the next year or so and the car ads you do see will be reeking of worthiness and screaming about engineering solutions to environmental problems. Look closely. There\u2019s not much frivolity out there. The current trend, rather, is exemplified by the 2009 campaign for Audi A4. Progress is beauty. It&#8217;s basically a subtle evolution of the classic strap \u201cVorsprung Durch Technik\u201d. We couldn\u2019t agree more.<\/p>\n<p style=\"text-align: center;\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/_G3elLtJpsM&amp;hl=en&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/_G3elLtJpsM&amp;hl=en&amp;fs=1\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The development of the automobile advert from chauvanistic diatribe to transformative meditation.<\/p>\n","protected":false},"author":3,"featured_media":15321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,110],"tags":[16,2015],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","category-blog","tag-videos","tag-volvo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Progress is Beauty - Influx<\/title>\n<meta name=\"description\" content=\"The development of the automobile advert from chauvanistic diatribe to transformative meditation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progress is Beauty - Influx\" \/>\n<meta property=\"og:description\" content=\"The development of the automobile advert from chauvanistic diatribe to transformative meditation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"Influx Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-10T13:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-11T14:28:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Fordham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influxmag\" \/>\n<meta name=\"twitter:site\" content=\"@influxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Fordham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/\"},\"author\":{\"name\":\"Michael Fordham\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/a6c91b312024b67eded5a6ab27166bac\"},\"headline\":\"Progress is Beauty\",\"datePublished\":\"2009-02-10T13:30:17+00:00\",\"dateModified\":\"2015-08-11T14:28:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/\"},\"wordCount\":298,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg\",\"keywords\":[\"Videos\",\"Volvo\"],\"articleSection\":[\"Cars\",\"Influx Daily\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/\",\"url\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/\",\"name\":\"Progress is Beauty - Influx\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg\",\"datePublished\":\"2009-02-10T13:30:17+00:00\",\"dateModified\":\"2015-08-11T14:28:19+00:00\",\"description\":\"The development of the automobile advert from chauvanistic diatribe to transformative meditation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage\",\"url\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg\",\"contentUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"\u00a0\u00a0\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adrianflux.co.uk\/influx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Progress is Beauty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#website\",\"url\":\"https:\/\/www.adrianflux.co.uk\/influx\/\",\"name\":\"Influx Magazine\",\"description\":\"Cars, Bikes, People, Culture\",\"publisher\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adrianflux.co.uk\/influx\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#organization\",\"name\":\"Influx Magazine\",\"url\":\"https:\/\/www.adrianflux.co.uk\/influx\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/06\/influx-logo.gif\",\"contentUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/06\/influx-logo.gif\",\"width\":300,\"height\":60,\"caption\":\"Influx Magazine\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/influxmag\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/a6c91b312024b67eded5a6ab27166bac\",\"name\":\"Michael Fordham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/949366349ea2e847fabfcad335f8699e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/949366349ea2e847fabfcad335f8699e?s=96&d=mm&r=g\",\"caption\":\"Michael Fordham\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Progress is Beauty - Influx","description":"The development of the automobile advert from chauvanistic diatribe to transformative meditation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/","og_locale":"en_GB","og_type":"article","og_title":"Progress is Beauty - Influx","og_description":"The development of the automobile advert from chauvanistic diatribe to transformative meditation.","og_url":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/","og_site_name":"Influx Magazine","article_published_time":"2009-02-10T13:30:17+00:00","article_modified_time":"2015-08-11T14:28:19+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg","type":"image\/jpeg"}],"author":"Michael Fordham","twitter_card":"summary_large_image","twitter_creator":"@influxmag","twitter_site":"@influxmag","twitter_misc":{"Written by":"Michael Fordham","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#article","isPartOf":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/"},"author":{"name":"Michael Fordham","@id":"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/a6c91b312024b67eded5a6ab27166bac"},"headline":"Progress is Beauty","datePublished":"2009-02-10T13:30:17+00:00","dateModified":"2015-08-11T14:28:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/"},"wordCount":298,"commentCount":0,"publisher":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/#organization"},"image":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg","keywords":["Videos","Volvo"],"articleSection":["Cars","Influx Daily"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/","url":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/","name":"Progress is Beauty - Influx","isPartOf":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage"},"image":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg","datePublished":"2009-02-10T13:30:17+00:00","dateModified":"2015-08-11T14:28:19+00:00","description":"The development of the automobile advert from chauvanistic diatribe to transformative meditation.","breadcrumb":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#primaryimage","url":"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg","contentUrl":"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/07\/Vauxhall_Ventora_1968_30.jpg","width":1600,"height":1200,"caption":"\u00a0\u00a0"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/progress-is-beauty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adrianflux.co.uk\/influx\/"},{"@type":"ListItem","position":2,"name":"Progress is Beauty"}]},{"@type":"WebSite","@id":"https:\/\/www.adrianflux.co.uk\/influx\/#website","url":"https:\/\/www.adrianflux.co.uk\/influx\/","name":"Influx Magazine","description":"Cars, Bikes, People, Culture","publisher":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adrianflux.co.uk\/influx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.adrianflux.co.uk\/influx\/#organization","name":"Influx Magazine","url":"https:\/\/www.adrianflux.co.uk\/influx\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/logo\/image\/","url":"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/06\/influx-logo.gif","contentUrl":"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/06\/influx-logo.gif","width":300,"height":60,"caption":"Influx Magazine"},"image":{"@id":"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/influxmag"]},{"@type":"Person","@id":"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/a6c91b312024b67eded5a6ab27166bac","name":"Michael Fordham","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/949366349ea2e847fabfcad335f8699e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/949366349ea2e847fabfcad335f8699e?s=96&d=mm&r=g","caption":"Michael Fordham"}}]}},"Feature Image":"","_links":{"self":[{"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":3,"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":41848,"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/posts\/119\/revisions\/41848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/media\/15321"}],"wp:attachment":[{"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adrianflux.co.uk\/influx\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}