{"id":12753,"date":"2010-02-10T16:41:48","date_gmt":"2010-02-10T16:41:48","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=12753"},"modified":"2019-12-23T08:36:52","modified_gmt":"2019-12-23T08:36:52","slug":"chanels-fiole-concept","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/features\/chanels-fiole-concept\/","title":{"rendered":"Chanel’s Fiole Concept"},"content":{"rendered":"

If ever a car project demonstrated the linkage between the way a fashion designer interprets a brief and the way a car designer images a new project, then The Chanel Fiole is it.<\/p>\n

Unveiled in early \u00a02009 the Fiole was a design study created by student Jinyoung Jo for the degree show of Seoul’s Hong-ik University.<\/p>\n

The essence of the brief was to encapsulate the brand values of the totemic brand headed up by Karl Lagerfeld in the shape of a vehicle.<\/p>\n

Chanel is a brand, of course, fundamentally associated with luxury goods \u2013 from high-end perfumery to exquisitely crafted handbags and other accessories.<\/p>\n

Jo interpreted the overlapping, flowing lines of Chanel’s classic products and drew them together with a shell that subtly echoes the interlocking Chanel logo.<\/p>\n

The result is a concept that crystallizes perfectly the things we imagine about the luxury brand.<\/p>\n

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You can see elements of the sweeping flow of art deco\u00a0Bugattis from the between-the-war years, as well as hints of Aston-like styling in the classic 2+2 format loved by Chanel’s core consumer.<\/p>\n

With Karl Lagerfeld at the helm, Chanel has been creating a whole range of products that diffuse Chanel’s brand-values into the marketplace.<\/p>\n

Everything from Rugby balls, surf and snowboards, fishing kits and in-line skates have been glimpsed out there over the last couple of years.<\/p>\n

It remains to be seen as to whether Chanel will commit to a real-life collaboration with a car maker.<\/p>\n

If Lamborghini’s successful hookup with Versace is anything to go by, the fruits of such cooperation could well be very interesting.<\/p>\n\n\t\t