{"id":13427,"date":"2010-03-08T12:11:56","date_gmt":"2010-03-08T12:11:56","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=13427"},"modified":"2022-06-22T17:32:19","modified_gmt":"2022-06-22T16:32:19","slug":"geneva-2010-salon-roundup-including-concepts","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/geneva-2010-salon-roundup-including-concepts\/","title":{"rendered":"Geneva 2010 – Salon roundup including concepts"},"content":{"rendered":"
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I’m not the greatest lover of motor shows. They\u2019re all titillation and no consummation. I\u2019ve never really understood their appeal in the same way I don\u2019t get strip clubs. Just looking at cars is the same as looking at an attractive member of the opposite sex; very pleasant, as far as it goes, but you only get about ten per cent of the pleasure that should be had.<\/p>\n

And it may be also that motor shows will wither away. The British show was once one of the most important but has effectively died off. Even the mighty Detroit, Tokyo and Frankfurt shows have been clobbered by the recession: non-attendance by a big carmaker at one of those was once unthinkable, but as the recession struck they bailed out in such numbers that last year\u2019s Tokyo show was almost cancelled.<\/p>\n

But it\u2019s superfast broadband that might finally kill the motor show. Why would you travel for hours to a grim part of town to traipse around a draughty exhibition hall when you\u2019ll be able to download hi-def, 3D renderings of the latest models which you can configure with your choice of colour and trim, look at without the backs of other people\u2019s heads getting in the way, and then get into (virtually), start up and drive?<\/p>\n

But if one show survives, I hope it\u2019s Geneva. For a start it\u2019s five minutes\u2019 walk from the airport, so you can Sleazyjet in from anywhere. Second, it\u2019s small enough that your feet won\u2019t hurt by the end of the day. Third, despite the size, all the major carmakers and lots of insignificant but insane ones are here: nobody bails on Geneva, yet.<\/p>\n\n\t\t