{"id":14105,"date":"2010-04-15T13:20:52","date_gmt":"2010-04-15T12:20:52","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=14105"},"modified":"2024-02-22T11:58:41","modified_gmt":"2024-02-22T11:58:41","slug":"the-greenwash-chronicles","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/","title":{"rendered":"The Greenwash Chronicles"},"content":{"rendered":"<p>Most of us realise that there is nothing remotely &#8216;sustainable&#8217; or &#8216;environmentally friendly&#8217; about the mass-market auto industry. Still, these global businesses are they&#8217;re doing their utmost to convince consumers that they are doing there bit to save the planet. Some are brazenly faux pious, but others have a sense of humour (of sorts) Here are a few of our faves.<\/p>\n<p>This Honda Civic hybrid ad from 2006 is a classic of the happy, hipster illustrated flowers genre<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/FGcr5BTUCp4\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>For a full forty seconds, this looks like an ad for God&#8217;s creation&#8230;<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/weOSCDXdjZM\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>Former Japanese F1 pilot Takuma Sato sends mixed messages in his Hybrid.<\/p>\n<p>Ands this early Prius ad helps us recall that if you take the &#8216;r&#8217; out of Prius you get something that sounds like &#8216;pious&#8217;<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/0ei2zon70-g\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>Here the new Prius falls back on the car&#8217;s design, less on the exploitation of the beauty of mountains and rivers. But the breathy female voice is still annoyingly reminiscent of a mother Mary from Midlothian&#8230;<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/FuGJtIUow3o\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>But this controversial &#8216;harmony&#8217; ad for Toyota is a little insulting to the intelligence. And to hippies.<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/kQsNs8SWCkU\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>One for the Tea Party Neocons here, shown during the Superbowl this year. Quite amusing, though.<\/p>\n<p>But this Australian Smart ad takes the piety to another level. And uses children in the process.<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/elZh4mi5qIA\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How the car industry swathes itself in virtual cheesecloth<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,6],"tags":[131,641],"class_list":["post-14105","post","type-post","status-publish","format-standard","hentry","category-cars","category-features","tag-honda","tag-smart"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Greenwash Chronicles - Influx<\/title>\n<meta name=\"description\" content=\"How the car industry swathes itself in virtual cheesecloth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Greenwash Chronicles - Influx\" \/>\n<meta property=\"og:description\" content=\"How the car industry swathes itself in virtual cheesecloth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/\" \/>\n<meta property=\"og:site_name\" content=\"Influx Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-15T12:20:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T11:58:41+00:00\" \/>\n<meta name=\"author\" content=\"Michael Fordham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influxmag\" \/>\n<meta name=\"twitter:site\" content=\"@influxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Fordham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/\"},\"author\":{\"name\":\"Michael Fordham\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/a6c91b312024b67eded5a6ab27166bac\"},\"headline\":\"The Greenwash Chronicles\",\"datePublished\":\"2010-04-15T12:20:52+00:00\",\"dateModified\":\"2024-02-22T11:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/\"},\"wordCount\":215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#organization\"},\"keywords\":[\"Honda\",\"Smart\"],\"articleSection\":[\"Cars\",\"Features\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/\",\"url\":\"https:\/\/www.adrianflux.co.uk\/influx\/features\/the-greenwash-chronicles\/\",\"name\":\"The Greenwash Chronicles - 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