{"id":16520,"date":"2010-10-08T15:26:22","date_gmt":"2010-10-08T14:26:22","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=16520"},"modified":"2024-02-22T10:47:47","modified_gmt":"2024-02-22T10:47:47","slug":"audi-in-the-ads","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/culture\/audi-in-the-ads\/","title":{"rendered":"Culture &#8211; Audi in the Ads"},"content":{"rendered":"<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16523\" title=\"2008_AudiR8_cutaway-739414\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414.jpg 800w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414-300x225.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414-624x468.jpg 624w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414-278x208.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414-526x394.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414-592x444.jpg 592w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414-572x429.jpg 572w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<p>Audi is one of the Automotive brands out there that has always been highly skilled at representing itself. That strap line is probably one of the most instantly recognisable in the history of advertising, and has encapsulated Audi&#8217;s technologically-focussed ethos perfectly. There have been some rather cool TV campaigns that have deepened and broadened the awareness of the brand. Here&#8217;s a fistful of our faves.<\/p>\n<p>We&#8217;ve always had a bee our bonnet about what constitutes a future classic. Here&#8217;s Audi&#8217;s take:<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/_6rj5jisB7g\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>If ever there was justification for driving four corners of your car, Audi came up with a nice, lighthearted compilation in this interesting little ditty:<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/7JlvVdAmkTM\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>And this is a clever piece of copyrighting that draws the brand values together nicely (as marketeers would say):<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/LUOJSnR9z3k\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>Intertextuality with a clever twist here in the reference to seventies cult road flick Duel. Spielberg would enjoy.<\/p>\n<p><iframe width=\"504\" height=\"344\" src=\"https:\/\/www.youtube.com\/embed\/0MOS_DG90wg\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>we&#8217;re digging the creative application of Vorsprung Durch Technik<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,1781],"tags":[150,2014,1972,74,1128],"class_list":["post-16520","post","type-post","status-publish","format-standard","hentry","category-cars","category-culture","tag-advertising","tag-audi","tag-culture","tag-future-classics","tag-german-cars","manufacturers-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Culture - Audi in the Ads - Influx<\/title>\n<meta name=\"description\" content=\"we&#039;re digging the creative application of Vorsprung Durch Technik\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/audi-in-the-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture - Audi in the Ads - Influx\" \/>\n<meta property=\"og:description\" content=\"we&#039;re digging the creative application of Vorsprung Durch Technik\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/audi-in-the-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Influx Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-08T14:26:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T10:47:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2010\/10\/2008_AudiR8_cutaway-739414.jpg\" \/>\n<meta name=\"author\" content=\"Michael Fordham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influxmag\" \/>\n<meta name=\"twitter:site\" content=\"@influxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Fordham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/audi-in-the-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/audi-in-the-ads\/\"},\"author\":{\"name\":\"Michael Fordham\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/a6c91b312024b67eded5a6ab27166bac\"},\"headline\":\"Culture &#8211; 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