{"id":18318,"date":"2011-02-09T10:33:34","date_gmt":"2011-02-09T10:33:34","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=18318"},"modified":"2023-06-08T10:20:56","modified_gmt":"2023-06-08T09:20:56","slug":"bmw-joy-advert-campaign","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/culture\/bmw-joy-advert-campaign\/","title":{"rendered":"BMW: Joy ad campaign"},"content":{"rendered":"

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\nimage via The Always Gentleman<\/a><\/em><\/p>\n

Car companies obviously spend a hell of a lot of money on ad campaigns.<\/p>\n

As close watchers of the various ways that car makers seek constantly to reinvent themselves we were of course excited about BMW’s recent JOY campaign <\/a>(vaguely fascist connotations notwithstanding).<\/p>\n

It was a bold, top to bottom bit of marketing rather than a simple piece of rebranding. The JOY in BMW was injected in every way the brand was represented; from the colours of their vehicles through to the tone of voice adopted by dealership receptionists.<\/p>\n

But it occurred to us also, that they could done a similar job as the HD edit below, in an image as simple as the one above.<\/p>\n

The message, after all is simple. You can have fun in your BMW car. The b&w air shot seems to say everything you could ever want to say.<\/p>\n