{"id":19111,"date":"2011-03-19T09:58:47","date_gmt":"2011-03-19T09:58:47","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=19111"},"modified":"2023-01-24T15:13:02","modified_gmt":"2023-01-24T15:13:02","slug":"italian-motorbikes","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/features\/italian-motorbikes\/","title":{"rendered":"Flawed Genius"},"content":{"rendered":"

God loves a trier. It could be the motto of the Italian motorcycle industry. They have never let common sense stand in the way of a dream – the audacious dream of developing a production bike that just might make the world genuflect with awe and admiration.<\/p>\n

Passion is not exclusively Italian, especially when it comes to motorcycles. But the madness of putting passion before reason helps to explain why plenty of half-baked, half-cocked ideas have led to the Italian bankruptcy courts.<\/p>\n

Forget \u2018failure is not an option\u2019 and all that codswallop. Italian motorcycle companies have often had business plans as firm as a string of over-cooked spaghetti.<\/p>\n

Please don\u2019t think I\u2019m criticizing. In fact, I\u2019m doing the opposite.<\/p>\n

I absolutely love the Italians\u2019 delusional, monomaniacal self-belief. Just don\u2019t ask me to sink my meager life savings into the product of their next hare-brained scheme.<\/p>\n

Italian brands come and go like the seasons. Some, like salmon, make a huge effort to return to their roots to spawn just to roll over and die at the end of conception.<\/p>\n

But, goddamnit, they keep trying \u2013 and with an intensity that has at times appeared pathological.<\/p>\n

Much of the blame for this insatiable urge to build high performance, high spec production bikes \u2013 with equally stratospheric price tags \u2013 can be laid at the door of Rimini-based business Bimota<\/a>.<\/strong><\/p>\n

There was a time when this small firm of former heating and ventilation engineers built the most advanced \u2013 and arguably the best \u2013 road bike on the planet.<\/p>\n

\"\"<\/a><\/figure>\n

The Bimota SB2 used a Suzuki GS750 engine in a chromoly space-frame garnished with the highest quality components from legendary Italian engineering firms like Brembo<\/strong>, Campagnolo<\/strong><\/a> and Ceriani<\/a><\/strong>.<\/p>\n

It\u2019s worth mentioning that in the exceptional case of their doomed two-stroke 500cc Vdue, Bimota always used third party engine suppliers. Despite the fact that these engine suppliers were often Japanese, Bimota remains as fundamentally Italian as the Colosseum.<\/p>\n

The groundbreaking SB2 was wrapped in a swooping fairing that was so ahead of its time it never came into fashion. It was a vision of biking created in 1976 \u2013 but as if focused through a lens crafted in the 21st Century.<\/p>\n

In 1978 the American magazine Cycle found its performance to be comparable to only one other machine, Suzuki\u2019s RG500 <\/a>Grand Prix bike (the kind on which Sheene won his world titles).<\/p>\n

\u201cIf you were a brilliant welder, a superlative mechanic, and an inspired designer, this is what you would aspire to build for yourself,\u201d gushed the editorial.<\/p>\n

The man behind this game-changing motorcycle was Massimo Tamburini<\/a>, perhaps the most lauded of all motorcycle designers.<\/p>\n

By the mid-1980s Bimota almost won the World Superbike world title and in the following decade the company were building models that could claim to be amongst the fastest road bikes available \u2013 particularly the SB2\u2019s spiritual successor the Suzuki GSX-R1100-powered SB6<\/strong> (below).<\/p>\n

\"\"<\/a><\/figure>\n

Along the way they would also produce the otherworldly Tesi<\/strong>, which was the first hub-centre-steered production bike. Bimota never lacked ambition, but as trailblazers often are, they were subsequently attacked from all sides. Soon the innovative Bimota machines\u2019 \u2018unique selling points\u2019 became as commonplace as belly buttons.<\/p>\n

Bimota continue to limp on, but it\u2019s hard to understand how.<\/p>\n

Of course, Italy does have a motorcycle industry, and a pretty healthy one at that. MV<\/a><\/strong> is back in Italian hands after a short spell of being under Harley-Davidson control and wowing certain sections of the media with their new three-cylinder F3.<\/p>\n

Moto-Guzzi<\/a><\/strong> and Aprilia<\/a><\/strong> are now under the wing of scooter giant Piaggio<\/a><\/strong> and both still breathing \u2013 and the latter are of course the current World Superbike Champions. But this success doesn\u2019t appear to be leading to a huge sales upswing.<\/p>\n

\"\"<\/a><\/figure>\n

Then there\u2019s Ducati<\/a><\/strong>, now the least typically Italian of all Italian bike manufacturers. Pardon? Yes, you heard. And that, I believe, is exactly why they\u2019re successful.<\/p>\n

The most telling thing I ever heard in relation to a Ducati was from a friend who owned several. He said when he walked up to his 916 (above) he\u2019d suck his gut in, just as he would in the presence of a woman he wanted to impress.<\/p>\n

Up until the 916, designed by Tamburini (yes him again), Ducati were a bit-part player, like Bimota, but less glamorous.<\/p>\n

They\u2019d done the groundwork: the 851 and 888 had won World Superbike titles and their then new four-valve, desmodromic, liquid-cooled motors were crucial for the company\u2019s later success – but only the really committed bought them.<\/p>\n

Now Ducati arguably occupy the mainstream as firmly as any Japanese bike manufacturer and their global dealerships are as cookie-cut as a fast food franchise.<\/p>\n

Ducati were quick to follow the lead of Ferrari and Harley-Davidson and become a brand. Now their name is affixed to all manner of licensed products that they sell in stylish dealerships the world over. And the fans lap it up.<\/p>\n

That\u2019s not Italian passion. It\u2019s hard-headed marketing.<\/p>\n

Unfortunately, it\u2019s what every bike manufacturer thinks is the way to go.<\/p>\n

But I disagree. I miss the quirky dealers who sold Ducatis before it all became corporate. You know, back when, it seemed, Ducati\u2019s plant at Borgo Panigale\u2019s<\/a> very future teetered on the brink every full moon. Back when Ducati, along with all those other legendary names, epitomized the attitude and modus operandi of Italian motorcycle manufacturers.<\/p>\n

What can\u2019t be argued with is Ducati\u2019s current line-up of bikes. There aren\u2019t any freaks or duds.<\/p>\n

The ST series of dumpy tourers is a bad memory. The original Multistrada has been trampled over by the new 1200S<\/a>. Yes, the 1198 is derivative, but it is Ducati\u2019s very essence distilled (and the management still whince when they hear the numbers 999).<\/p>\n

\"\"<\/a><\/figure>\n

The Hypermotard is commendably crackers<\/a>, but it doesn\u2019t have a tiger\u2019s head on its side panels like the Darmah (above).<\/p>\n

Having said that, give me a 2011 Monster 1100S rather than a Paso 907 any day.<\/p>\n

But please Ducati \u2013 let me have the option of buying your bikes from a shop with as much character as the bikes themselves, not from a kind of McDonald\u2019s with motorcycles.<\/p>\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Why Gary Inman loves Italian motorcycles<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[332,6],"tags":[2791,2793,1302,951,1104,262,955],"class_list":["post-19111","post","type-post","status-publish","format-standard","hentry","category-bikes","category-features","tag-aprilia","tag-bimota","tag-classic-motorbikes","tag-italian","tag-italian-bikes","tag-motorbike","tag-road","manufacturers-aprilia","manufacturers-bimota","manufacturers-ducati"],"acf":[],"yoast_head":"\nItalian Motorbikes - Flawed Genius<\/title>\n<meta name=\"description\" content=\"When it comes to motorcycles, Italians put passion before reason. 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