{"id":20694,"date":"2011-05-27T09:28:42","date_gmt":"2011-05-27T08:28:42","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=20694"},"modified":"2022-06-13T15:18:20","modified_gmt":"2022-06-13T14:18:20","slug":"audi-a8-hyperspace","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/culture\/audi-a8-hyperspace\/","title":{"rendered":"Audi A8 & Hyperspace"},"content":{"rendered":"
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Not sure how we missed these stunning pieces of photographic art last year, but we did.<\/p>\n

The series of pictures were commissioned from Warsaw-based photographer Igor Omulecki to evoke the launch of the A8 in 2010.<\/p>\n

Audi of course have a grand old tradition of producing thought-provoking campaigns of beauty and lasting resonance – but this collaboration is a high watermark in the collaboration between the brand, Audi’s design ethos and the art world.<\/p>\n

The concept is based around ‘Hyperspace’, the meaning of which, reading the web blurb, seems to have been a little lost in translation between English, Polish and ‘Artspeak’ – but the pictures speak for themselves.<\/p>\n

Over-engineered to within an inch of its life the A8 may not have been the sort of car to get pulses racing – but if you value real technical exactitude in your steed, then its values are reflected, if tangentially, in these beguiling images.<\/p>\n\n\t\t