{"id":20745,"date":"2011-06-07T10:56:25","date_gmt":"2011-06-07T09:56:25","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=20745"},"modified":"2022-06-22T13:10:56","modified_gmt":"2022-06-22T12:10:56","slug":"jaguar-design-at-clerkenwell","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/jaguar-design-at-clerkenwell\/","title":{"rendered":"Jaguar Design at Clerkenwell"},"content":{"rendered":"
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If you were lucky enough to find yourself at Clerkenwell Design Week<\/a> recently, you would have been treated to a delicious display of the celebrated new design ethos of Jaguar. The centrepiece of the show was the one-off C-X75 concept car – and the show itself documented the process from the first sketch to production through a bespoke art installation designed and produced by the Jaguar design team.<\/p>\n

“We want to explain to people the art of creating a car,” Hugo Nightingale, Senior Designer at Jaguar told press. “In some companies car design is a technical, cold process. At Jaguar it is about emotion, artistry and craftsmanship.”<\/p>\n

“Clerkenwell Design Week is the perfect environment for us to present the C-X75 to the design world”… he continued… “it gave us the opportunity to explain how its existence was founded on a desire to continue Jaguar’s design philosophy of flowing lines, purity of form and bespoke luxury for years to come.”<\/p>\n

The installation revealed insights into the car design process, the journey including sketchwork, material elements and full-size clay models.<\/p>\n

For Jaguar the C-X75 is the study that will inform all of the brand’s forthcoming products – which will distill this urge to create beautiful cars that are usable and marketable too.<\/p>\n

Sounds like a plan to us.<\/p>\n

Jag’s talismanic design director Ian Callum<\/a> said “The C-X75 is everything a Jaguar should be. It possesses remarkable poise and grace yet at the same time has the excitement and potency of a true supercar. You could argue this is as close to a pure art form as a concept car can get.”<\/p>\n

The current lineup of Jags has breathed a whole new waft of energy into the perennially attractive Jaguar brand – and this new design ethos is a major element in the recent turnaround in the fortunes of the Jaguar Land Rover group’s fortunes.<\/a><\/p>\n\n\t\t