{"id":31054,"date":"2013-06-13T10:58:35","date_gmt":"2013-06-13T09:58:35","guid":{"rendered":"http:\/\/www.influx.co.uk\/wordpress\/?p=31054"},"modified":"2022-06-21T16:50:50","modified_gmt":"2022-06-21T15:50:50","slug":"lancia-megagamma-concept","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/cars\/lancia-megagamma-concept\/","title":{"rendered":"Lancia Megagamma Concept"},"content":{"rendered":"<p>The Lancia Megagamma is not the most glamorous of Giugiaro&#8217;s designs &#8211; but in many ways it is the most influential. If we&#8217;re used to the very idea of MPVs &#8211; those less than sleek, eminently practical solutions to family automotive life &#8211; the great man of ItalDesign in this 1978 project did more than anyone to introduce the idea to the mainstream.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2013\/06\/lancia_megagamma_concept_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31058\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2013\/06\/lancia_megagamma_concept_3.jpg\" alt=\"lancia_megagamma_concept_3\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3.jpg 1600w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3-300x225.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3-1024x768.jpg 1024w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3-624x468.jpg 624w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3-278x208.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3-526x394.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3-592x444.jpg 592w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_megagamma_concept_3-572x429.jpg 572w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n<p>Introducing the Megagamma as a concept at the 1978 Turin Motorshow &#8211; the continuing journey to long, low, sleek design that had dominated the 1970s was reversed. Giugiaro realised that by pushing the height of a vehicle made not only for a more pleasant city driving experience: that it also allowed for adaptability and versatility in the cabin. It also, moreover, relegated speed and aesthetic appeal to a secondary factor in what made cars saleable &#8211; a sad harbinger of the future of automotive mass production perhaps \u2013 but this vision underlines further the man&#8217;s claim to being &#8216;designer of the 20th century&#8217;.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31057\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b.jpg\" alt=\"lancia_gamma_1978_photos_1_b\" width=\"575\" height=\"400\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b.jpg 575w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b-300x208.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b-278x193.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b-279x194.jpg 279w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b-526x365.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2013\/06\/lancia_gamma_1978_photos_1_b-572x397.jpg 572w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/a><\/figure>\n<p>And the funny thing is, of course, with 35 years&#8217; worth of hindsight, the design is rather attractive in its own right. The designer manages to retain that &#8216;folded paper&#8217; signature even in this unlikely platform &#8211; and though <a href=\"https:\/\/www.adrianflux.co.uk\/influx\/features\/classic-lancia\/\">Lancia<\/a> never went on to produce the Megagamma it is easy to see its resonance &#8211; not only in the uno, Panda and so many other mini-MPVs on the roads today &#8211; but in The <a href=\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/renault-espace-f1\/\">Espace<\/a>, Nissan&#8217;s Prairie and classics of quirky design like the <a href=\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/avantime\/\">Avantime<\/a>.<\/p>\n<p>Bravo Maestro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lancia Megagamma is not the most glamorous of Giugiaro&#8217;s designs<\/p>\n","protected":false},"author":3,"featured_media":31059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,110],"tags":[185,1286,215,2033,313,951,2722,762,955,2615],"class_list":["post-31054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","category-blog","tag-1970s","tag-cars","tag-concept","tag-giugiaro","tag-italdesign","tag-italian","tag-lancia","tag-retro","tag-road","tag-standard","manufacturers-lancia-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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