{"id":39917,"date":"2015-03-10T16:10:19","date_gmt":"2015-03-10T16:10:19","guid":{"rendered":"http:\/\/www.influx.co.uk\/?p=39917"},"modified":"2022-06-21T12:54:03","modified_gmt":"2022-06-21T11:54:03","slug":"of-custom-bikes-and-trophy-wives","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/bikes\/of-custom-bikes-and-trophy-wives\/","title":{"rendered":"Of Custom Bikes and Trophy Wives"},"content":{"rendered":"

The annexation of the most vibrant motorcycle sub-culture in decades didn\u2019t take long. <\/strong><\/p>\n

Danish crew the Wrenchmonkees<\/em> began to get noticed back in 2008, maybe the tail-end of 2007, but 2008 really. That, as far as I\u2019m concerned, is Year Zero for the garage-built bike scene, as espoused by websites like Bike Exif<\/em> and The Bike Shed<\/em> \u2013 both launched after the Monkees started swinging.<\/p>\n

To re-cap, the Danes modified cheap, old Japanese bikes using an open-mindedness of influences few had thought to mash together. Then they rode in the kind of streetwear that hadn\u2019t been linked with sportsbikes. Crucially, because two of the original three Monkees were photographers, they shot their bikes in such a way that when put up on blogger, or the then infant tumblr, these modified bikes caught the eyes of a thousand disaffected motorcyclists. People, like me, who were desperately waiting for a two-wheeled counter-culture that didn\u2019t have to involve American V-twins, Italian scooters or joining a club. Proper culture with art and photography and cross-pollination.<\/p>\n

\"Headder_Rex_1\"<\/a> It’s difficult to overestimate the influence of the Wrenchmonkees<\/em> (pic: Wrenchmonkees)<\/em><\/p>\n

It also attracted the butterflies of creative industries, who hadn\u2019t considered owning a bike until then.<\/p>\n

The social media revolution delivered the message of the Wrenchmonkees<\/em> instantly. There was no waiting for imported magazines \u2013 the only way hardcore bike fans used to be able to learn about other the bike scenes of other countries.<\/p>\n

Bike blogs exploded, because you didn\u2019t need to be a photographer or writer to attract fans. You just needed to be willing to trawl a hundred other websites to cherry pick someone else\u2019s original creativity. Blog fed on blog. It was all free and instantly accessible if you knew where to look.<\/p>\n

Blogs, now fairly pass\u00e9 in a scene that is humping Instagram like a randy Jack Russell, multiplied as quickly as bacteria in a petri dish and not only fed the scene, but created the monster. The biggest of all these blogs is Bike Exif<\/em>, a website that rarely shows a picture of a bike in motion, just purely static images of bikes sat like ornaments. Go figure.<\/p>\n

Before the Wrenchmonkees, there was an underground chop scene that would form something of a template \u2013 Dice<\/em> magazine and the Church of Choppers<\/em> blog proving their was an alternative to back patches, fat tyres, mullets, Saxon<\/em> and\/or Orange County Choppers<\/em>. Concurrently, and since the 1980s, the Japanese mutated and created within their borders \u2013 the language barrier, strong currency and insular nature meaning their influence wouldn\u2019t leach out until it was westernised by Australian magpies and those no-stone-left-unturned bloggers.<\/p>\n

But by 2012 the Wrenchmonkees<\/em> had been signed by Yamaha Europe to build a bike to tour the international motorcycle shows. Meanwhile, Kawasaki UK had approached British start-up Spirit of the Seventies<\/em> (themselves Wrenchmonkee disciples) to do a number on the new W800 retro.<\/p>\n

\"09213005_spirit-of-the-seventies-cafe-racer-w800\"<\/a> Renders can start on backyard computer screens and alter an entire industry<\/em> pic: Spirit of the Seventies<\/em><\/p>\n

A year later BMW Motorrad waded in, hoovering up influential, but decidedly leftfield, builders to modify their new naked roadster, the RNineT. Yamaha re-released the air-cooled single cylinder SR, again using a pool of itsy-bitsy customisation companies to help give the launch some cultural currency.<\/p>\n

BMW and Yamaha sponsored Wheels and Waves, the archetypal beard-and-dark-denim love-in held in Biarritz, Triumph sponsored the Distinguished Gentleman\u2019s Ride, and, as quickly as you could say \u2018What do we get out of it<\/em>?\u2019 the alternative had become mainstream. Now big manufacturers are falling over themselves to get a slice of the scene.<\/p>\n

And I\u2019m not embarrassed to say, I didn\u2019t see it coming.<\/p>\n

As a documenter and participant in this scene, perhaps I should have, because it\u2019s a perfect storm of 21st<\/sup>\u00a0century motorcycling \u2013 creativity x struggling independents x social media\u2019s free global marketing.<\/p>\n

But is it all \u2018jam tomorrow\u2019 for the independents creating the interest?\u00a0And if so, who cares?<\/em><\/p>\n

For the first time since the British working class streetfighter scene of the mid-1990s \u2013 a sub-culture that spawned the definitive Triumph Speed Triple and every subsequent \u2018hyper-naked\u2019: Aprilia Tuono; KTM SuperDuke, Ducati Streetfighter\u2026 – it is motorcycle customisers, not solely racing or in-house design departments, that are leading development with their vitality.\u00a0The crucial difference between the neo caf\u00e9 racers and the streetfighters is the 21st<\/sup>\u00a0century scene is clean-cut and affluent enough for boardroom inhabitants to relate to. There\u2019s nothing illegal about the new scene. These people don\u2019t look, or behave, like wrong \u2018uns. They are ABC1s. Tasteful and urbane. The defining events do not take place outside a Midlands bike shop or on a wind-battered disused runway \u2013 but in hip, cultural magnets \u2013 Biarritz, Portland, East London\u2019s Shoreditch.<\/p>\n

\"100614top-i\"<\/a> Ducati’s forthcoming ‘scrambler’ is a concrete example of the custom scene affecting the industry<\/em> (pic: Ducati)<\/em><\/p>\n

For marketing departments, desperate to find any growth in Northern hemisphere biking, it\u2019s an easy sell. It\u2019s all smart haircuts and expensive denim, an appreciation of art, architecture and photography, a willingness and the means to travel. The holy-bleeding-grail of target audience if you\u2019re trying to shift \u2018lifestyle\u2019 products. And the bike manufacturers didn’t have to lift a finger for the scene to become so large they could no longer ignore its potential. What was an exciting niche is now a clich\u00e9. Inevitably. But \u2013\u00a0another question that only time has the answer to \u2013\u00a0is it a bad thing for \u2018the scene\u2019?<\/p>\n

The Stooges, The Velvet Underground, The Ramones, The Sex Pistols, The Clash \u2013 all counter-cultural icons and all on major labels. I upset a friend, the founder of one of the companies approached by BMW to build customs bikes, by wondering, in print, if they had become a trophy wife \u2013 the gorgeous, charming, interesting and much younger partner in an unequal betrothal. I won\u2019t name the company here, because I don\u2019t want to offend them again \u2013 I didn\u2019t mean to the first time.<\/p>\n

At the time I wondered if I\u2019d take the money from a major manufacturer to be in a video cooing over a stock bike. My friends\u2019\u00a0company didn\u2019t get hard cash, but a couple of bikes and some travel expenses. They put thousands of euros of their own money into the project bike and delivered a two-wheeled two fingers. They thought I\u00a0was\u00a0accusing them of selling out. I wasn\u2019t.<\/p>\n

In my 18 years as a motorcycle journalist I\u2019ve been given thousands of pounds\u2019 worth of kit and helmets, and could easily have had twice as much if I\u2019d wanted it \u2013 only\u00a0needing\u00a0to change the sentence from \u2018No thanks\u2019 to \u2018Yes please\u2019 before sending a reply. I even was given an ex-demo bike to tart up, so I\u2019m certainly not immune to dealing with manufacturers, but I do know that some collaborations work, but many don\u2019t. I personally got stiffed by one of Converse\u2019s London agencies \u2013 asked to be part of some poxy project, I thought it might lead to something.<\/p>\n

It did: a tiny bit of me dying inside.<\/em><\/p>\n

Even then I signed up for more. Last summer Dirt Quake, the race event I co-organise, was held in the USA. Perhaps because it took place not far from Portland, a major American motorcycle manufacturer kindly agreed to send some cold, hard cash to help put on the show. Their money was well spent on creating a motorised pizza and the plane ticket for a man from Wigan to fly to the Pacific North-West to dress as British bobby and bemuse the assembled masses with his feckless commentary and incomprehensible accent.<\/p>\n

I know. I sold out.<\/strong><\/p>\n

\"20140627QuakeM4\"<\/a>
\n(Pic: Dirt Quake: Dustin Aksland.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The annexation of the most vibrant motorcycle sub-culture in decades didn\u2019t take long. Danish crew the Wrenchmonkees began to get noticed back in 2008, maybe the tail-end of 2007, but 2008 really. That, as far as I\u2019m concerned, is Year Zero for the garage-built bike scene, as espoused by websites like Bike Exif and The<\/p>\n","protected":false},"author":15,"featured_media":39982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[332,1928,1929],"tags":[2791,951,1104],"class_list":["post-39917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bikes","category-edition","category-expert-opinion","tag-aprilia","tag-italian","tag-italian-bikes","manufacturers-aprilia","manufacturers-bmw-2","manufacturers-ducati","manufacturers-honda-2","manufacturers-kawasaki","manufacturers-suzuki","manufacturers-yamaha-2"],"acf":[],"yoast_head":"\nOf Custom Bikes and Trophy Wives - Influx<\/title>\n<meta name=\"description\" content=\"Sideburn's Gary Inman on the co-optation of the alt. bike scene and how custom bikes integrate into mainstream culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/bikes\/of-custom-bikes-and-trophy-wives\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Of Custom Bikes and Trophy Wives - 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