{"id":41117,"date":"2015-06-24T12:05:55","date_gmt":"2015-06-24T11:05:55","guid":{"rendered":"http:\/\/www.influx.co.uk\/?p=41117"},"modified":"2022-06-14T12:40:29","modified_gmt":"2022-06-14T11:40:29","slug":"range-rover-velar","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/range-rover-velar\/","title":{"rendered":"Range Rover Velar"},"content":{"rendered":"

Wait. Be still your angry keyboard. We know that the Range Rover didn\u2019t have its official launch until June 1970.<\/strong><\/p>\n

What now lies before us on a central London dealership forecourt is a piece of automotive archeology, a motorised missing link from a time just before the true Range Rover epoch.<\/p>\n

But in the square practicality of this prototype we can see inscribed many of the conditions that were instrumental to the birth of the ground-breaking brand.<\/p>\n

This was the child of a painful era. Wilson\u2019s 1966 re-elected government was on an austerity drive that would have us crying into our cut-price Vin Rouge. The pound was badly devalued, there were curbs on Hire Purchase and we\u2019d just pulled out of the Suez conflict.<\/p>\n

For Land Rover this meant a difficult home market and a shaky period for its MoD contracts. Spen King, boss of new vehicle projects at Rover, felt that the smart money was in an upmarket brand that combined Land Rover\u2019s off-road prowess with some on-road luxury.<\/p>\n

With the state of the economy and the Land Rover\u2019s export success, he also knew the importance of the overseas market. So easy overseas assembly or CDK (Complete Knockdown Production) informs these early designs with their flat, easy bolt-on plates.<\/p>\n

This 1969 prototype is a veteran of desert testing campaigns and, as dealer Graeme Hunt points out, you won\u2019t be getting a \u2018mollycoddled\u2026Concours Queen\u2019.<\/p>\n

What you would get is a piece of Land Rover\u2019s \u00a0history – in fact the name Velar means to veil or mask in Spanish.<\/p>\n

We say \u2018would\u2019 as it is already (unsurprisingly) under offer.<\/strong><\/p>\n

 <\/p>\n

\"Velar<\/a> \"Velar<\/a> \"Velar<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Straight outta 1969: the Range Rover before Range Rover was Range Rover<\/p>\n","protected":false},"author":1,"featured_media":41118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,110],"tags":[953,1113,45,331,1175,618],"class_list":["post-41117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","category-blog","tag-british","tag-british-cars","tag-land-rover","tag-landrover","tag-modern-classics","tag-range-rover","manufacturers-land-rover-2","manufacturers-range-rover"],"acf":[],"yoast_head":"\nRange Rover Velar - Influx<\/title>\n<meta name=\"description\" content=\"Straight outta 1969: the Range Rover before Range Rover was Range Rover\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/range-rover-velar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Range Rover Velar - 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