{"id":45650,"date":"2016-07-27T16:17:02","date_gmt":"2016-07-27T15:17:02","guid":{"rendered":"http:\/\/www.influx.co.uk\/?p=45650"},"modified":"2022-06-21T16:48:41","modified_gmt":"2022-06-21T15:48:41","slug":"citroen-2cv","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/","title":{"rendered":"Citro\u00ebn 2CV &#8211; The ugly bug that wowed the world"},"content":{"rendered":"<p><strong>No single car has summed up the French concept of the Bagnole better than the Citro\u00ebn 2CV.<\/strong><\/p>\n<p>Citro\u00ebn wanted to produce a car that would be able to transport a cotchel full of duck eggs over a heavily ploughed field without causing in a crack in a single egg, therefore ruining your omelette. So goes the legend.<\/p>\n<p>That may be an <em>oeuful<\/em> clich\u00e9, but it&#8217;s one of the many myths and legends about a car design that is as unique as it is inexplicable &#8211; and as a result it can tell us a lot about the French and the way they see their cars.<\/p>\n<p>The Citro\u00ebn 2CV is not exactly sexy. It&#8217;s not broody. The lines are not dynamic. You can&#8217;t call it rakish. There&#8217;s that tiny engine that sounds like an asthmatic sewing machine. Look at that bulbous, ungainly profile. The designers seem to have thrown out all the natural elements of aesthetically pleasing design.<\/p>\n<p>What accounts, then, for its perennial popularity?<\/p>\n<p>We haven&#8217;t got the answers to all the questions. But we can surmise one thing. The postwar necessities of cheapness, simplicity and reliability were absolutely nailed in this design and as a result the Citro\u00ebn 2CV&#8217;s very &#8216;otherness&#8217; was the thing that made it popular.<\/p>\n<p>Perhaps there is something deep lying in the Gallic psyche that makes this sort of shrugging single-mindedness appealing.<\/p>\n<p>Whether this sort of distinct design identity can survive in this CAD age, we doubt very much. It seems to have been a while since the French produced a car that has truly transcended expectations. And no, you can&#8217;t count the Bugatti Veyron.<\/p>\n<p>Another powerful clue to the Citro\u00ebn 2CV&#8217;s enduring appeal lay in the clever marketing that accompanied its long and storied career.<\/p>\n<p><strong>In conclusion, these pages from a late sixties brochure tells many stories, many ways of being Citro\u00ebn 2CV<\/strong>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-45650 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"615\" src=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t.jpg 792w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t-300x233.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t-768x596.jpg 768w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t-278x216.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t-526x408.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063t-572x444.jpg 572w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"615\" src=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s.jpg 792w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s-300x233.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s-768x596.jpg 768w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s-278x216.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s-526x408.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063s-572x444.jpg 572w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"615\" src=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p.jpg 792w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p-300x233.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p-768x596.jpg 768w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p-278x216.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p-526x408.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063p-572x444.jpg 572w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"615\" src=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o.jpg 794w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o-300x232.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o-768x595.jpg 768w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o-278x215.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o-526x407.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o-573x444.jpg 573w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063o-572x443.jpg 572w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"611\" src=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j.jpg 790w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j-300x232.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j-768x594.jpg 768w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j-278x215.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j-526x407.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j-574x444.jpg 574w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063j-572x442.jpg 572w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"611\" src=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f.jpg 790w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f-300x232.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f-768x594.jpg 768w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f-278x215.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f-526x407.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f-574x444.jpg 574w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063f-572x442.jpg 572w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063e.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"611\" src=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063e.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063e.jpg 790w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063e-300x232.jpg 300w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063e-768x594.jpg 768w, 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https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063b-768x591.jpg 768w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063b-278x214.jpg 278w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063b-526x405.jpg 526w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063b-577x444.jpg 577w, https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cvfr1063b-572x440.jpg 572w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A brochure for the mid 1960s Citroen 2CV gives us a clue to  the conundrem<\/p>\n","protected":false},"author":3,"featured_media":45396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,110],"tags":[2019,172,212,2530],"class_list":["post-45650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","category-blog","tag-citroen","tag-classics","tag-french","tag-french-car","manufacturers-citroen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Citro\u00ebn 2CV - The ugly bug that wowed the world - Influx<\/title>\n<meta name=\"description\" content=\"Why did the Citro\u00ebn 2CV remain so popular? A brochure for the mid 1960s Citro\u00ebn 2CV gives us a clue to the conundrem\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citro\u00ebn 2CV - The ugly bug that wowed the world - Influx\" \/>\n<meta property=\"og:description\" content=\"Why did the Citro\u00ebn 2CV remain so popular? A brochure for the mid 1960s Citro\u00ebn 2CV gives us a clue to the conundrem\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/\" \/>\n<meta property=\"og:site_name\" content=\"Influx Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-27T15:17:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-21T15:48:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cv-tintin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"647\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Fordham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influxmag\" \/>\n<meta name=\"twitter:site\" content=\"@influxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Fordham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/\"},\"author\":{\"name\":\"Michael Fordham\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/a6c91b312024b67eded5a6ab27166bac\"},\"headline\":\"Citro\u00ebn 2CV &#8211; The ugly bug that wowed the world\",\"datePublished\":\"2016-07-27T15:17:02+00:00\",\"dateModified\":\"2022-06-21T15:48:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/\"},\"wordCount\":332,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cv-tintin.jpg\",\"keywords\":[\"Citroen\",\"classics\",\"French\",\"french car\"],\"articleSection\":[\"Cars\",\"Influx Daily\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/\",\"url\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/\",\"name\":\"Citro\u00ebn 2CV - The ugly bug that wowed the world - Influx\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/blog\/citroen-2cv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2016\/07\/2cv-tintin.jpg\",\"datePublished\":\"2016-07-27T15:17:02+00:00\",\"dateModified\":\"2022-06-21T15:48:41+00:00\",\"description\":\"Why did the Citro\u00ebn 2CV remain so popular? 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