{"id":52009,"date":"2018-09-05T10:41:16","date_gmt":"2018-09-05T09:41:16","guid":{"rendered":"https:\/\/www.influx.co.uk\/?p=52009"},"modified":"2022-06-14T12:36:19","modified_gmt":"2022-06-14T11:36:19","slug":"i30n","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/","title":{"rendered":"i30N"},"content":{"rendered":"<p><strong>We all have that one shameful relative, hiding in a thicket of the family tree.<\/strong><\/p>\n<p>Maybe it\u2019s some long-ago scoundrel who escaped a legion of creditors and enraged husbands by saying \u2018sure, I\u2019m a puritan \u2014 gotta love that God, right?\u2019 and hopping a sloop to The New World. Maybe it\u2019s just crazy old Uncle Charlie who used to work for the gas board until \u2018The Incident\u2019 involving the zoo animals and the weird-smelling barbecue and let\u2019s not talk about it now kids, hey isn\u2019t Adventure Time on?<\/p>\n<p>For the Hyundai i30N, it\u2019s much, much worse than that. There\u2019s a skeleton made of the creakiest, most badly-assembled bones lurking in its closet that it probably doesn\u2019t want to talk about at parties.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/i30_N_084.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/i30_N_084.jpg\" \/><\/a><\/figure>\n<p>What\u2019s an i30N? It\u2019s, just possibly, the best Hyundai ever, that\u2019s what. Not quite Hyundai\u2019s first overtly sporty machine \u2014 remember Veloster; remember Coupe? \u2014 but it\u2019s first that seriously looks the part. The i30N has that authentic wide-arched rally car look (even if it\u2019s actually the smaller i20 that\u2019s Hyundai\u2019s front-line rally weapon) that the oddball Veloster, for one, just can\u2019t match.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/All-New-Veloster-Turbo_06.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/All-New-Veloster-Turbo_06.jpg\" alt=\"Veloster\" \/><\/a><\/figure>\n<p>It\u2019s not fooling around, either. That extended bodykit, with the straight-through vents in the front bumper, the big ducted hatch spoiler, and that wannabe-venturi tunnels peeping out the back is not just there for show. There\u2019s proper go, too thanks to a 2.0-litre direct-injection T-GDI engine packing 275hp and 353Nm of torque (which translates to 260 lb-ft in Imperial terms). Actually, there\u2019s more \u2014 catch the turbo when it\u2019s cool enough and it\u2019ll overboost to 378Nm (278lb-ft) which is helpful.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/i30_N_176.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/i30_N_176.jpg\" \/><\/a><\/figure>\n<p>It looks good, too. The standard i30 looks fine, I guess, if generic Euro-hatch is your bag. Pumped up into N-spec it looks a lot better, though, and the powder-blue paintwork (officially called \u2018Performance Blue\u2019 by Hyundai) could be tacky but actually kind of works.<\/p>\n<p>I\u2019ll come back to how it drives in a sec, but first, let\u2019s talk about the darker corners of Hyundai\u2019s family history.<\/p>\n<p>Hyundai, as a company, got started when Korea was still smouldering from the destruction of WWII and the division of the country between capitalist south and communist north. Chung Ju-Yung set Hyundai up in 1947, but it would be twenty years before the company got around to making its first cars, and these were not \u2018true\u2019 Hyundais, but Ford Cortinas, built under licence, and made from knock-down kits.<\/p>\n<p>That wasn\u2019t enough for Chung, who harboured ambitions of becoming a true Korean car maker, and so he decided that European expertise was needed. After all, why waste time building up home-grown talent, over years of what would doubtless be false-starts and mis-steps, when you could just crack the cheque-book open and buy experience in? That experience came in the shape of George Turnbull, formerly the managing director of Austin-Morris Cars.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-04-at-10.35.04.png\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-04-at-10.35.04.png\" \/><\/a><\/figure>\n<p>You remember Morris, right? They made the Morris Minor, that transport so perfect for genteel vicars and local headmistresses out on the hunt for schoolboys playing truant. It also, along with sister company Austin, made the first Mini, and the innovative 1100 and 1300 models, which were basically bigger Minis and which were the UK\u2019s best selling car for about 100 years. My own grandmother, a car nut of the highest order, owned one.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image51.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image51.jpg\" \/><\/a><\/figure>\n<p>You would think that being the boss of one of Britain\u2019s most successful, recognised, and popular car makers would be a dream job for a career car industry man like Turnbull, someone who\u2019d started work as an apprentice at Standard-Triumph and risen to the top. By 1974, when Chung Ju-Yung came calling, though, Turnbull had had enough. Six years previously, Austin, Morris, and MG (all part of the huge British Motor Holdings, or BMH, company) had merged with the Leyland Motor Company (which mostly made buses and trucks, but also Rovers, Land Rovers, and Triumphs) to form British Leyland (BL) \u2014 that was fifty years ago this year. The idea was to stitch together almost the entire British car industry into one, gigantic whole \u2014 basically, a seventies version of the Volkswagen Group, only with more tea and red phone boxes. An idea set for success, surely?<\/p>\n<p>Ummmm\u2026<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image61.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image61.jpg\" \/><\/a><\/figure>\n<p>By 1974, British Leyland has not quite yet sunk, but it was holed and taking on water, and one of the major culprits was the Morris Marina. The Marina was the result of a change of corporate culture at BL. Stung by competition from Ford, BL decided to abandon the woody, tweedy Minor and instead try to beat Ford at its own game, by making a cheap, simple four-door sedan that would sell in huge numbers, largely to penny-pinching fleet customers. Ford execs and engineers were even poached to do the job, but the finished Marina, thanks to a project beset by delays, disagreements, and technical disasters, was a long, long way south of being a proper Cortina competitor. It was slow, ugly, badly-made, and had handling so bad that even successive facelifts and re-engineering projects over the next decade of its life couldn\u2019t sort it.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image12.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image12.jpg\" \/><\/a><\/figure>\n<p>Turnbull decided that enough was enough when it came to BL\u2019s torturous politics and byzantine engineering practices, and took Hyundai\u2019s dollar (or Won, really but you know what we mean\u2026 Moving to Korea, he masterminded the setting up of Hyundai\u2019s factory and production line for the first Pony, the company\u2019s original home-grown car. Well, perhaps not entirely home-grown. There was a lot of Marina in that first Pony (there\u2019s even a vague visual similarity between the two) which is perhaps not surprising, as Turnbull brought a couple of Marinas to the peninsula with him as examples of how a car could, and doubtless shouldn\u2019t, be built.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image71.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image71.jpg\" \/><\/a><\/figure>\n<p>We put our test i30N next to an original Marina, one of the oldest still surviving and a car originally built, almost pre-production, so that Morris dealers would have something with which to stock their showrooms when launch day came. It currently lives in Ireland, in the back-yard of a classic car collector whom we\u2019ll call Mark. No full names and sure as heck no addresses here, and you\u2019d understand why if you saw some of the actually valuable metal stashed in Mark\u2019s shed. The Marina, by contrast, would struggle to clear \u00a32,000 and that\u2019s despite being sympathetically restored to very original spec. The problem, of course, is that very original spec means panel gaps you could lose a cat in, un-damped everything, ill-fitting interior panels, and factory welding that makes some panels appear to be breaking out in some kind of rash.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image41.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image41.jpg\" \/><\/a><\/figure>\n<p>Turnbull wasn\u2019t the only Brit in Korea helping to build the first Pony \u2014 according to the oracle on all things BL, the majestic <a href=\"http:\/\/aronline.co.uk\">aronline.co.uk<\/a>: \u201cThe company\u00a0hired George Turnbull who, in turn, recruited\u00a0a team\u00a0which included Designer Kenneth Barnett, Engineers John Simpson and Edward Chapman, ex-BRM man John Crosthwaite\u00a0as Chassis Engineer and Peter Slater (above) as Chief Development Engineer.\u201d But Turnbull was the lynchpin, the centre of the effort. He was even the subject of a BBC Panorama news report (you can find it here: <a href=\"https:\/\/www.youtube.com\/watch?time_continue=142&amp;v=cz3zJORvntE\">https:\/\/www.youtube.com\/watch?time_continue=142&amp;v=cz3zJORvntE<\/a>) in which he pointedly compares the quality of Korean car making (even in far-off 1976) with what he\u2019d experienced in British Leyland\u2019s factories. \u201cThe attitude to carmaking here is that it\u2019s very much a team effort, and that\u2019s the big difference between Korea and the UK\u201d was probably his most damning comment. BL was nothing if not driven by internal conflicts and personal animosity.<\/p>\n<p>\u201cTurnbull was the man who created Hyundai Motor as we know it\u201d Andrew Ryan, a Dublin-based marketing exec and, for his sins, amateur BL historian, told us. \u201cAs a parting gift to himself when leaving BL, he actually took two Marinas to Korea, and they were used as the basis for the first Hyundai Pony. So while there\u2019s no real link between this original Marina, and this i30N, the fact is that there is a link between the two in terms of one is the car that formed the basis for the other.\u201d<\/p>\n<p>So, yes, you really can draw a direct line of succession between Hyundai\u2019s newest and gnarliest hot hatch and the dreary old Morris Marina, via George Turnbull \u2014 a man who would go on to build up the Paykan car making firm in Iran, and who eventually became part of the Inchcape Group in the UK, and was instrumental in persuading Toyota to set up its factory in Burnaston, Derbyshire.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image21.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image21.jpg\" \/><\/a><\/figure>\n<p>What would he have made of the i30N? Well, he\u2019d have recognised the sense in 21st century Hyundai\u2019s plan to import yet more European car-making talent to give it a leg-up in a new motoring arena. After all, you don\u2019t generally associate Hyundai with high performance, so the Koreans have been waving cheque-books around again and poaching the cream of Euro-talent. And they don\u2019t come much more talented than Albert Biermann, the mastermind behind so much of BMW\u2019s M-Car output.<\/p>\n<p>Biermann it is who\u2019s taken the humdrum i30 and turned it into a back-road beast (he\u2019s also responsible for how damned good the Kia Stinger is to drive, and is now responsible for the entire Hyundai range when it comes to driving dynamics \u2014 this is possibly the best news, ever, for fans of cheap, fun cars). Has he worked some M-magic on the i30?<\/p>\n<p>Almost.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/All-New-Hyundai-i30-N-8.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/All-New-Hyundai-i30-N-8.jpg\" alt=\"i30n\" \/><\/a><\/figure>\n<p>I mean, it\u2019s good. It\u2019s really good. It\u2019s exceptional if you take into account the fact that it\u2019s a first effort when it comes to hot-hatchery. But\u2026<\/p>\n<p>But being barely any faster to 62mph from rest than a 245hp VW Golf GTI seems like a poor return on that 275hp power figure. And while it\u2019s still certainly brisk enough, and still certainly fun to drive, it torque-steers a lot more than you\u2019d expect, and the steering, even in N-mode (activated by a gorgeous powder-blue button on the steering wheel) doesn\u2019t feel a slick nor as sharp as that of the mighty VW.<\/p>\n<p>That said, while the Golf GTI is all about making sportiness as subtle as it possibly can, the i30N is having a slightly more outrageous time of it. The exhaust tuning in N-mode is especially hilarious. Accelerate hard and back off sharply, and you don\u2019t get any mere overrun crackle, you get popping and banging that makes it sound as if you\u2019ve accidentally driven onto a rally stage and are being chased down by Dani Sordo himself. It\u2019s pants-wettingly loud the first time you hear it. The second time is when it becomes full addictive.<\/p>\n<p><strong>A fully addictive Hyundai? Yup, it really is. Not quite as polished as its German rival, then, but still hugely entertaining and well done by any other standard. And to think; it all started with the worst car ever made, the relative that no-one likes to talk about.<\/strong><\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image31.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/09\/image31.jpg\" alt=\"i30n ancestry\" \/><\/a><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all have that one shameful relative, hiding in a thicket of the family tree. Maybe it\u2019s some long-ago scoundrel who escaped a legion of creditors and enraged husbands by saying \u2018sure, I\u2019m a puritan \u2014 gotta love that God, right?\u2019 and hopping a sloop to The New World. Maybe it\u2019s just crazy old Uncle<\/p>\n","protected":false},"author":70,"featured_media":52012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779],"tags":[2740,2738,2739,394,762],"class_list":["post-52009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","tag-hyundai","tag-korea","tag-korean-cars","tag-morris","tag-retro","manufacturers-hyundai","manufacturers-morris"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>i30N - Influx<\/title>\n<meta name=\"description\" content=\"We all have that one shameful relative, hiding in a thicket of the family tree. Maybe it\u2019s some long-ago scoundrel who escaped a legion of creditors and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"i30N - Influx\" \/>\n<meta property=\"og:description\" content=\"We all have that one shameful relative, hiding in a thicket of the family tree. Maybe it\u2019s some long-ago scoundrel who escaped a legion of creditors and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/\" \/>\n<meta property=\"og:site_name\" content=\"Influx Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-05T09:41:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-14T11:36:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2018\/09\/image31.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neil Briscoe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influxmag\" \/>\n<meta name=\"twitter:site\" content=\"@influxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neil Briscoe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/\"},\"author\":{\"name\":\"Neil Briscoe\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/8eac9bcd20f7d16a367b1d4d537a190c\"},\"headline\":\"i30N\",\"datePublished\":\"2018-09-05T09:41:16+00:00\",\"dateModified\":\"2022-06-14T11:36:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/\"},\"wordCount\":1865,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2018\/09\/image31.jpg\",\"keywords\":[\"Hyundai\",\"korea\",\"korean cars\",\"Morris\",\"retro\"],\"articleSection\":[\"Cars\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/\",\"url\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/\",\"name\":\"i30N - Influx\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/cars\/i30n\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2018\/09\/image31.jpg\",\"datePublished\":\"2018-09-05T09:41:16+00:00\",\"dateModified\":\"2022-06-14T11:36:19+00:00\",\"description\":\"We all have that one shameful relative, hiding in a thicket of the family tree. 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