{"id":52719,"date":"2018-11-29T11:56:11","date_gmt":"2018-11-29T11:56:11","guid":{"rendered":"https:\/\/www.influx.co.uk\/?p=52719"},"modified":"2025-06-04T12:30:46","modified_gmt":"2025-06-04T11:30:46","slug":"alfa-museum-fratelli-cozzi","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/","title":{"rendered":"The lesser known Alfa Museum Fratelli Cozzi"},"content":{"rendered":"<p><strong>Many of you will have heard of the <a href=\"https:\/\/www.museoalfaromeo.com\/en-us\/Pages\/Biglietteria.aspx\">Alfa Romeo Museum in Arese<\/a>, close to Milan, dedicated to the history of the Italian brand.<\/strong><\/p>\n<p>But a lesser-known shrine to Alfa is only six miles away from its better-known counterpart: a private collection, with viewing by reservation and an internal structure concept reminiscent of a cathedral, for those like me whose passion for automotive is almost a religion.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos8.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos8.jpg\" alt=\"Some of the Alfa Romeo cars on display\" \/><\/a><\/figure>\n<p>The <a href=\"https:\/\/www.museofratellicozzi.com\/en\/\">Fratelli Cozzi Museum<\/a>, which takes its name from the Alfa Romeo dealership opened in 1955 by Pietro Cozzi, houses the museum founder\u2019s collection as he decided to buy a model of each Alfa produced in its sportiest or other special version. The museum opened in 2015 and today contains more than 50 cars, two of which can\u2019t be found anywhere else in the world.<\/p>\n<p>Everything starts with the architecture. The entrance is the one of the dealer showroom, although there is a cube inside which you enter dazzled by a red light, the colour of passion. As you go down the stairs in a sort of temporal leap to the basement, where suddenly everything is dark, and with black as the predominant colour, even with the lights on.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos30.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos30.jpg\" alt=\"Neon sign in the museum\" \/><\/a><\/figure>\n<p>It really gives the impression of being on the altar of a church or crypt with a long colonnade, in whose recesses are parked Alfa Romeo works of art.\u2028On the altar, of course, there can only be the most valuable piece: an Alfa Romeo 6C 2500 Freccia Oro, called \u201cGobbone\u201d, with a 2500 Sport 105hp Cabriolet bodied Bertone in front of it.<\/p>\n<p>In the aisles from the right side, we find the Alfa Romeo sedans that have made history, including a unique piece: a beautiful grey-coloured Giulia TI Super Quadrifoglio Verde, set up for racing. This is the only existing example in grey, as the 50 remaining ones worldwide are all white and one red.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos16.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos16.jpg\" alt=\"Guilia TI Super on display\" \/><\/a><\/figure>\n<p>However, the collection does not mean only beauty and you can also see an example of what\u2019s regarded by many as the ugliest Alfa ever (can an Alfa be ugly?), the Nissan-derived Arna (the answer is yes).\u2028Up to the most recent decades, with the exclusive model of the 155 GTA that holds the speed record at Bonneville salt flats, with a parachute at the rear to brake from more than 186mph.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos20.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos20.jpg\" alt=\"Just one of the beautiful cars you can see at the Fratelli Cozzi Museum\" \/><\/a><\/figure>\n<p>Going back from the opposite aisle we find the coupes that made the story of the \u201cbiscione\u201d, including a beautiful copy of a Montreal, my favourite, while in the middle there are some real jewels like the 4C, parked next to its opposite model, the Alfa Romeo Matta (which means \u201ccrazy\u201d in English) produced for the Army. And finally, the unforgettable \u201ccuttlefish bone\u201d, the Alfa Romeo Duetto Spyder that became famous in the film The Graduate.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos18.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos18.jpg\" alt=\"An Alfa performance car on display\" \/><\/a><\/figure>\n<p>Finally, in an alcove, there is even the reproduction of an office, with the original computers of the past, catalogues, drawings and technical documentation of 70 years of Alfa and dealers\u2019 history.<\/p>\n<p><em>\u201cEvery season I saw changes in the rules, the technologies, the paths, but one thing has always remained the same, the ability of men to make every challenge a page of history\u201d<\/em>, said Pietro Cozzi, the founder of the Museum.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos22.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos22.jpg\" alt=\"Some of the cars on display at Fratelli Cozzi Museum\" \/><\/a><\/figure>\n<p>The Fratelli Cozzi Museum is directed by a brilliant woman, daughter of the founder, Elisabetta Cozzi, who has been able to make this sacred place seem far more magical than just a museum, where the passion and the culture of automotive history is taken in with every breath.<\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos26.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos26.jpg\" alt=\"An Alfa Romeo treasure-trove at Fratelli Cozzi Museum\" \/><\/a><\/figure>\n<p>Of course, talking about all the cars is impossible, so I invite you to visit this special bond between the worlds of cars and architecture.<\/p>\n<p><strong>But not all of them are always on display, as often they will be out being driven to ensure the mechanical parts are exercised.<\/strong><\/p>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos10.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos10.jpg\" alt=\"Badges and cars on display at the exhibit\" \/><\/a><\/figure>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos19.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos19.jpg\" alt=\"Information on the cars and their history\" \/><\/a><\/figure>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos24.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos24.jpg\" alt=\"Red Alfa Romeo on display\" \/><\/a><\/figure>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos2.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos2.jpg\" alt=\"Interior view of a classic Alfa\" \/><\/a><\/figure>\n<figure><a href=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos3.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.adrianflux.co.uk\/influx\/wp-content\/uploads\/2018\/11\/Alpha-Collection-Photos3.jpg\" alt=\"Two Alfas on display at the Fratelli Cozzi Museum\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Many of you will have heard of the Alfa Romeo Museum in Arese, close to Milan, dedicated to the history of the Italian brand. But a lesser-known shrine to Alfa is only six miles away from its better-known counterpart: a private collection, with viewing by reservation and an internal structure concept reminiscent of a cathedral,<\/p>\n","protected":false},"author":47,"featured_media":52754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,1781,1928],"tags":[2721,1286,951,1637,1586],"class_list":["post-52719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","category-culture","category-edition","tag-alfa-romeo","tag-cars","tag-italian","tag-museum","tag-show","manufacturers-alfa-romeo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The lesser known Alfa Museum Fratelli Cozzi - Influx<\/title>\n<meta name=\"description\" content=\"The Alfa Romeo Museum in Arese is famous, but a lesser-known shrine to Alfa, the Fratelli Cozzi Museum, is just six miles away and well worth a visit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The lesser known Alfa Museum Fratelli Cozzi - Influx\" \/>\n<meta property=\"og:description\" content=\"The Alfa Romeo Museum in Arese is famous, but a lesser-known shrine to Alfa, the Fratelli Cozzi Museum, is just six miles away and well worth a visit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/\" \/>\n<meta property=\"og:site_name\" content=\"Influx Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-29T11:56:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T11:30:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2018\/11\/Alpha-Collection-Photos32.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luca Berera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influxmag\" \/>\n<meta name=\"twitter:site\" content=\"@influxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luca Berera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/\"},\"author\":{\"name\":\"Luca Berera\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#\/schema\/person\/45ec237a3c732dbfd027b65669dae1f2\"},\"headline\":\"The lesser known Alfa Museum Fratelli Cozzi\",\"datePublished\":\"2018-11-29T11:56:11+00:00\",\"dateModified\":\"2025-06-04T11:30:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-influx-wp.adrianflux.co.uk\/uploads\/2018\/11\/Alpha-Collection-Photos32.jpg\",\"keywords\":[\"Alfa Romeo\",\"cars\",\"italian\",\"Museum\",\"show\"],\"articleSection\":[\"Cars\",\"Culture\",\"Edition\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/\",\"url\":\"https:\/\/www.adrianflux.co.uk\/influx\/culture\/alfa-museum-fratelli-cozzi\/\",\"name\":\"The lesser known Alfa Museum Fratelli Cozzi - 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