{"id":54691,"date":"2019-07-17T12:01:01","date_gmt":"2019-07-17T11:01:01","guid":{"rendered":"https:\/\/www.influx.co.uk\/?p=54691"},"modified":"2022-06-14T11:49:34","modified_gmt":"2022-06-14T10:49:34","slug":"pt19","status":"publish","type":"post","link":"https:\/\/www.adrianflux.co.uk\/influx\/features\/pt19\/","title":{"rendered":"PT19"},"content":{"rendered":"

If there\u2019s one thing that always provokes a positive emotional response on Influx, it\u2019s nostalgia. The rose-tinted view of everything just being better back in the old days when life was fun, cars were mechanical, broke down a lot, and drivers did all the work themselves.<\/strong><\/p>\n

The thing is, tech is moving on and is doing so at a fair pace because that\u2019s what people are seeking from new car showrooms. A bit of retro style \u00e0 la MINI\/Fiat 500 can help with the quirkier city cars, but it\u2019s modern advancements that make a new car, er, new. In-car entertainment. Bluetooth. Theft prevention. Driver aids. Technology is what keeps Euro NCAP ratings up, and CO2 emissions down.<\/p>\n

Buyers like a beepy thing warning us that the neighbour\u2019s cat is walking behind the car. We like a gentle bong to tell us a tyre needs a bit of air, or that the road home has got a lot of traffic on it. There\u2019s also a perception of class and quality if your car has a modern interior, full of screens and endless menus.<\/p>\n

Ultimately, buyers (and leasers, of course) are dictating which cars get to leave the showrooms \u2013 and these consumers are the ones pushing the desire for technology in and around the motoring world. It\u2019s an inescapable product of progression.<\/p>\n

For that reason, I went along to PT19, the latest of Pure Technology Group\u2019s annual hubs of innovation and tech advancements.<\/p>\n

<\/a><\/figure>\n

An event like PT19 is not Influx\u2019s typical revving ground, but immediately at the entrance was a selection of niche cars; a Tesla Model X, a Volkswagen e-Golf, a McLaren P1 and an Aston Martin GT4 racecar. All quite interesting vehicles in their own right but the Golf wasn\u2019t getting a look in. Even at a tech event, the low-slung McLaren and Aston were making the greatest first impression – that was until something rather bizarre happened.<\/p>\n

\"PT19<\/a><\/figure>\n

The at-first unassuming Tesla, resplendent in kitchen-appliance white, suddenly started to play a funky tune, flash its lights in time with the music and even flapped its gullwing doors like it had contracted Saturday Night Fever. It drew a crowd. Suddenly, the static McLaren and Aston Martin were overshadowed. As for the Golf, well, it was so inconspicuous I think a few people tripped over it on the way to see the dancing Tesla.<\/p>\n

It highlighted the fact that people do love a gimmick, a techy, flashy, show-offy gimmick. A flex of tech. The Golf is almost certainly a better value package than the Tesla, but it was simply too ordinary in that company, and in a world where speed, screeching tyres and 100dB exhausts like those on the other cars are vilified, tech gives companies a chance to get some attention.<\/p>\n

The Tesla nailed it.<\/p>\n

<\/a><\/figure>\n

Inside PT19 were the more familiar tech brands with computers, drones, printers etc, as well as a crowd-pulling racecar simulator. But this wasn\u2019t brought along by Porsche, Lotus or Ferrari. It was brought by Dell. Now, Dell does have a sponsorship agreement with McLaren which is helpful, but still \u2013 it\u2019s not a car manufacturer, it makes computers. It was showing its computing power, not a knowledge of racing, but boy was that simulator good.<\/p>\n

<\/a><\/figure>\n

PT19 got me thinking, with companies like Google making self-driving cars, will tech giants have more chance of producing the \u2018cars\u2019 of the future than the current motor vehicle brands? One of the big themes across the event was security \u2013 but we\u2019re not talking Thatcham-approved immobilisers, it was more about anti-hacking and antivirus. Could the likes of Dell, Lenovo, HP and many others there be better prepared for these emerging issues than Tata and Toyota? Possibly.<\/p>\n

I wouldn\u2019t be surprised to see personal mobility devices (I\u2019m not so sure I\u2019d see them as \u2018cars\u2019) with names like Apple and Samsung as well as Audi and Suzuki in the coming decades.<\/p>\n

As well as the tech itself, PT19 had plenty of knowledgeable speakers, from 400m Olympian Roger Black to representatives of Huawei, Dell and more, plus The Gadget Show\u2019s host, Ortis Deley. Ortis is a guy who knows a fair bit about the cutting edge of technology. After chatting with him about the future of car ownership and deciding we\u2019ll all probably be subscribing to communal transport solutions rather than buying new cars, we chatted a bit about in-car tech.<\/p>\n

\u201cThere\u2019s more and more of a sense of making the inside of a car a nice place to be, rather than how it drives,\u201d he said. \u201cThey may become a really nice place to sit, or even get work done.\u201d<\/p>\n

<\/a><\/figure>\n

When asked whether he enjoys driving, Ortis was clear. \u201cYes, I\u2019m more of a passionate driver than my own car would suggest!\u201d admitted the Tiguan-owner, \u201cI love the sound of an exhaust, a petrol-powered engine, but I also love that sound of air rushing across the body of an electric car. It makes me feel like I\u2019m in a spaceship.\u201d<\/p>\n

And how does he feel we\u2019ll interact with our cars in the future?<\/p>\n

\u201cA lot of work is going into the neural interface, beyond voice control and gesture control. There\u2019ll be a time when even a swipe of the hand seems like too much effort!\u201d<\/p>\n

\"Ortis<\/a><\/figure>\n

I asked whether he feels there\u2019ll then be a desire for older cars, manual \u2018boxes etc. \u201cOh yeah, always. Just consider the resurgence of vinyl,\u201d he said, \u201cand I believe even CDs will stick around as people look back at the old days. Much like there\u2019ll always be a desire for physical books, rather than ebooks, too. Books will just become more of a niche pastime. But I love the feel of a book.<\/p>\n

\u201cI think what we\u2019re chatting about here, really, is that there\u2019s room for everything.\u201d<\/p>\n

Indeed. Long live technology. And long live nostalgia.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If there\u2019s one thing that always provokes a positive emotional response on Influx, it\u2019s nostalgia. The rose-tinted view of everything just being better back in the old days when life was fun, cars were mechanical, broke down a lot, and drivers did all the work themselves. The thing is, tech is moving on and is<\/p>\n","protected":false},"author":117,"featured_media":54697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1779,1781,1928,6],"tags":[851,1128,304,767,278],"class_list":["post-54691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","category-culture","category-edition","category-features","tag-german","tag-german-cars","tag-technology","tag-volkswagen","tag-vw","manufacturers-volkswagen","manufacturers-vw-2"],"acf":[],"yoast_head":"\nPT19 - Influx<\/title>\n<meta name=\"description\" content=\"If there\u2019s one thing that always provokes a positive emotional response on Influx, it\u2019s nostalgia. 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