Flux supports Linnets with grandstand naming deal
Posted on 09-10-2014
The grandstand at The Walks will carry a new name for Saturday’s FA Cup tie after insurance broker Adrian Flux agreed a three-year sponsorship deal with the Linnets.
Fans will take their seats in the Adrian Flux Grandstand for the visit of Lancaster City in the third qualifying round tie in a deal King’s Lynn Town chairman Buster Chapman hailed as a “massive boost for the club”.
“The financial input is very important to us and it will help keep the club buoyant as it should be; the travelling costs alone are frightening and this will make a massive difference,” said Mr Chapman, who is in his fifth season at the helm of the Evo-Stik Premier Division club.
“It’s something that’s beneficial to both parties and we’re both excited about it and looking forward to the future.
“There are very few naming rights deals in non league football and for us it’s a great privilege to have Adrian Flux with us - we’re very proud.”
Gerry Bucke, general manager at Adrian Flux, which employs about 800 staff at its East Winch headquarters, was delighted to have secured the first naming rights deal of its kind at The Walks.
“We were impressed with the job Buster and the team have done in moving the club forward and we’re very excited about helping the football club fulfil its potential in the coming years,” he said.
“We consider it important for local businesses like ourselves to support their community - something we have always tried to do - and we look forward to developing our relationship with the club to our mutual benefit.”
Mr Chapman, who hopes the sponsorship will coincide with progress to within one round of potential league opposition in the world’s oldest cup competition, added: “Flux is a large and renowned company in the area, and nationally also, and to see that they’ve had faith in us could encourage other businesses to come on board.
“It’s a massive boost for the club and great for football in the town, and we’re sure this will be a mutually beneficial partnership.”