Aesthetically, the DB5 - perhaps James Bond's most iconic set of wheels - was a hard act to follow, and the DB6's fashionable Kammback tail did not sit well with Aston's more conservative customers.
But it did serve a practical purpose, with its built-in lip spoiler improving on the DB5's less-than-perfect stability at high speed and giving the new car a more sporting appearance.
The DBS was a major departure for Aston Martin, with seductive classic British curves jettisoned for a more transatlantic, muscular look not dissimilar to a Mustang or Britain's Jensen Interceptor.
That it was produced alongside the traditional DB6 for three years in the late 1960s gave buyers a choice - stick with the past or twist into the Seventies with this bold new look.
The V8 Vantage was dubbed Britain's first supercar when it was launched in 1977; the 150mph DB6 and Jaguar E-type clearly weren't fast enough to qualify-
Sharing the same basic shape as the DBS introduced in the late 60s and the later V8, the real differences were under the bonnet and, for a time, the V8 Vantage was the world's fastest accelerating production car - one tenth of a second quicker than the Ferrari Daytona.
No car of the 1990s could propel its occupants with such speed and in such opulent comfort as the Aston Martin V8 Vantage V550.
A rebodied Virage - only the roof and doors were carried over - the V550 name denoted the colossal power that saw one of Newport Pagnell's last hand-built cars surge to 186mph, passing 60mph in just 4.6 seconds.
The fastest Aston made at the time, the last car to be built at Newport Pagnell, and the car that marked the modern rebirth of the brand - the Vanquish is assured of its place in history.
An all-new successor to the ageing Virage range, the Vanquish, designed by Ian Callum, was introduced in 2001 at the Geneva Motor Show and was more of a super-fast Grand Tourer than an out-and-out sports car. It was also stunningly beautiful.
If the Ferrari F12 and Lamborghini Aventador have the exotic wow factor, what of Britain's modern supercar challenger, the new gen Vanquish V12?
Well, it's slower, less powerful, cheaper, and less showy...but, it's also classy, utterly beautiful, easy to live with, and isn't 201mph and 0-60mph in 3.6 seconds plenty fast enough?