2019 Camp Jeep


Camp Jeep is a massive event for the Jeep Owners Group, drawing enthusiasts from all over the world. It is the European version of the Jeep get-togethers that are held across the United States, from Tennessee and Arizona to Maine and California.

Over 30 related events take place across the US annually, the first of which was way back in 1953 on the Rubicon Trail – a 22-mile 4×4 part-track and part-road route situated in the country’s Sierra Nevada mountain range.

This American convention has been renewed in Europe since 2014 with the impressive Camp Jeep, a festival of passion, adventure and freedom in one hundred per cent, original Jeep style.

Jeep owners and fans come to celebrate the bond that endures between the marque and its admirers. It is a brilliant opportunity for Jeep-lovers to meet new people, have a laugh and come home with memories that will last a lifetime.

Every year Camp Jeep arranges an action-packed agenda, including hardcore off-roading and practical courses held by the brand’s own ‘Jeep Academy’. A whole bunch of other alfresco events run throughout the three-day event, too. These range from hot air ballooning to party games and live music gigs.

2019’s Camp Jeep was another impressive edition that saw the largest ever number of Jeep fans flocking to San Martino di Castrozza – a mountain resort in the Trentino province of Italy. One thousand five hundred people, mainly from Europe, but Japan and Africa too, as well as over 700 Jeep vehicles, showed up. An assortment of different cultures and languages united their appetite for adventure in genuine Jeep style.

This year’s programme was also the most ecological Camp Jeep ever held: all the timber used to build the campsite originated from trees that had been blown down during gales that last October wreaked havoc on nearby woods. These added up to 100 cubic metres of tree trunks, equivalent to 250 tons of lumber, as well as a further 360 cubic metres of wood chips.

All attention was on Jeep’s new Gladiator model, which was initially unveiled at the Los Angeles Motor Show in late 2018. It heralds the return of the marque to the pick-up sector after nearly three decades. The Gladiator builds on a strong heritage of robust, reliable Jeep trucks and offers bona fide design, functionality and flexibility, best-in-class 4×4 payload and towing, open-air motoring, cutting-edge fuel-efficient engines, awesome off-road capability and on-road dynamics, as well as an army of technology features and safety. As the ultimate Jeep for any outdoor adventure, the up-to-the-minute pick-up truck will be ushered into Europe, the Middle East and Africa in 2020.

Enthusiasts were also able to get into the driver’s seat of all models in the Jeep line-up, from the Jeep Cherokee, Jeep Grand Cherokee to the legendary Jeep Wrangler, Jeep Compass and Jeep Renegade. However, it was the automaker’s Grand Cherokee Trackhawk that really got fans buzzing with excitement. It is the most potent Jeep ever, housing a supercharged 6.2-litre V8 powerplant making 710hp.

The focus also turned to the Jeep Wrangler 1941 devised by Mopar, the trade name given to the after-sales goods and services division. The Jeep Wrangler 1941 is a four-wheel-drive machine with 100 per cent street-legal customisation, equipped with Jeep performance parts that additionally boost its iconic off-road proficiency. The configuration of this distinct Jeep includes performance rock rails, black door sill guards, a two-inch suspension lift kit, a black fuel door, mudguards, an optional snorkel and all-weather mats. This is completed by ‘1941’ graphics that celebrate a significant year for Jeep: the founding of the Willys, also symbolised on other details of the Wrangler such as the tailgate table, wheels and gear knob.

The Willys is the small 4×4 that started the whole Jeep story 78 years ago. The light military vehicle was made for the Allied forces in the Second World War from 1941 to 1945.

Naturally, there was a passionate focus on the off-road experience. People were able to put their all-terrain talents and the Jeep 4×4 vehicles’ celebrated capabilities to the test on off-road tracks with varying levels of intricacy, together with Jeep Academy instructors.

There were also many areas devoted to the discovery of the Jeep world – involving the Academy, a Museum containing a collection of historical models and the Mopar zone, offering a gamut of authenticated accessories for the Jeep Wrangler 1941 and a medley of the new Mopar produce. It was also possible to find out about Mopar Connect, the approved set of connected services aimed at safety and security.

The tremendous party atmosphere at the event was enhanced further with the Jeep parade, which concluded the long weekend devoted to off-road driving and reached the Rolle Pass in the beautiful Dolomite Mountains at a height of 2,000 metres.