Japan Tweaks ‘Koreisha’ badges


According to JNCB the Japanese government is bringing out a new Koreisha Mark- which is a badge that senior citizens are required to wear on their cars – to warn, presumably, the genral public of their elderly status. Apparently a lobby of Japanese senior citizens deemed the Autumnal-toned, teardrop shaped badge less than flattering.

It’s understandable that the elderly would not relish the prospect of being reminded of their impending mortality with a symbol that evokes the Autumn of their existence.

The image above contain the four final proposed symbols. Read what you will into the future designs – we think it’s still unacceptable to brand our most experienced drivers with a mark of Cain. What next: an obligatory pink fluffy Garfield for women drivers?