OK, so Roger Daltrey had a series of interesting haircuts.
He was also frontman of The Who – and as such was responsible for some of the most powerful rock music to come out of the British Isles in the sixties – and during that period these islands were not exactly short of powerfully influential music.
Who would have guessed then, that the great man would have been associated with a Volvo?
But, thinking about it again – the P1800 wasn’t the sort of Scandinavian bore machine that many see the brand representing today. Far from it. This was a long nosed, Brit-built burly beauty (sorry for the alliteration). It was driven on the telly by The Saint, too – a Bond-like debonair secret agent type played by Roger Moore.
Who can say when the brand swung from this sort of perceived suavitude to the safety first, boxy wagon dreariness that Volvo is heir to?
Personally, we have always been a fan of the Volvo brand and the cars it has produced – it’s just one of those quirks of car culture that has Volvo transmuted from the p1800’s sexiness to what came thereafter.
Another truly exciting Volvo is well overdue.
CLICK TO ENLARGE
"Few concepts are guaranteed to get us hot under the collar like Audi's resurrection of the original Quattro. The Audi Quattro concept car from 2010 commemorated 30 years of Quattro all-wheel-drive and specifically paid homage to the revered Sport Quattro of 1984. First "
"In life, there are challenges. In fact, many would agree that life itself is a challenge. On the day-to-day, whether it’s financial, familial, circumstantial or emotional – all of us face a degree of uncertainty when it comes to taking "
"Love is a word that can mean many things. Sometimes it’s felt physically – an embrace after a hard day at work and sometimes it’s only the company that matters. Sometimes, we love through our efforts, and sometimes those "
