" One of the main avenues of expressive Americana is the motor car. And of course, the way the American dream has been sold, consumed and explored has always been through the car. It's no surprise, then, that the way cars "
William Eggleston’s Cars
American photographer William Eggleston was the first artist who used colour photography to be accepted as a ‘serious’ artist by the Art Establishment.
He made it possible for images of every day life wrought in colour to be exmined as art – lifted from pop culture to something more considered.
And, in Eggleston’s frames, cars are often the most fully documented characters – the people often captured in profile, fleetingly and obliquely.
It’s as if he understands how powerful the image of the car is in the American identity. Cars are, for Eggleston, easier to understand, less shifting and less ethereal than Americans themselves.
We’ve always felt instinctively that cars are much more than simply tools and should be considered with that in mind. Looking at Eggleston’s work we’re convinced they represent something much more powerful than we ever thought.
Images Via http://www.egglestontrust.com/
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