"Few brands on the planet, in the entire history of commerce, have such a strong identity as Harley-Davidson. But for all that strength of identity, the brand has an amazingly diverse and multi-layered aspect. For some, all that noise and "
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Ray Drea: Running in the Harley Family?
"That distinctive Harley styling had long remained a family affair. For fifty years Willie G Gibson (below) – a direct descendent of the Davidson founding partners - had his hand and eye on pretty much everything that came out of those "
Hawgholic: Harley Goes Kabuki and Knievel
"Somewhere deep in the south of Tokyo is a tiny little workshop that is forever Milwaukee. Hawgholics is the passion child of Gaku – one of the nicest fellahs you’re likely to meet and purveyor of some of the most "
Charlie Stockwell of Warr’s Harley-Davidson makes dreams come true
"My first encounter with Harley-Davidson came in the early nineties when I was just a kid. My older sister’s boyfriend, who worked for Harley, would come round to pick up my sister on a variety of machines. Right from "
Mooneyes: Speed, Stillness and Power
"Mooneyes is all about colour. Flame jobs and metal flake. Soaring make-up jobs. Glistening candy apple. Chrome polished to within an inch of its life. It might be a careworn cliché, or you may never have heard it before. "
Mooneyes: Japan meets Americana
"I am American. My father is from Nebraska and my mother is from Kyushu. I grew up with Japanese culture in my daily life. In a way, it's very fitting that I am here in Japan working at Mooneyes - "
Dean Moon
"The entry in the Los Angeles Times on June 6th 1987 read thus: “Dean Moon, a drag racing pioneer and speed equipment manufacturer from Whittier, died Thursday at the La Hambra Convalescent Hospital of complications of a lengthy illness. He was 60.” "
Toyota Crown
"At Mooneyes Yokohama last year custom Crowns were some of the stars of the show. With their Celica-like face, burly presence and otherworldly styling, the early seventies manifestation of Toyota's domestic luxury sedan is one of the most appealing and "
California Instagram Blues
"Life used to be simple. I had, after years of yearn, found an almost buddhist calm. Be clear, I wasn’t living a monastic existence: I’d acquired good stuff and plenty of it; got married; co-created a couple of "
The Desert Sled
"What do you think of when you think of a Desert Sled? The idea is simple. It’s a motorbike that you can ride anywhere. Fast. And it doesn’t necessarily need to be in the desert. It just so "
Bud Ekins: King of California
"He embodied Californian car and bike culture. He jumped the fence in The Great Escape. He employed Evel Knievel. He invented the Baja 1000. He drove the Mustang in Bullitt’s chase.He taught Steve McQueen how to ride fast. Bud "
California Light
"There's something about the light in California. No matter what the time of day, it seems as if the roads, the desert and the ocean beckon you. The place doesn't exist, at least in our minds, without internal combustion. Whether "
Whatever Happened to Von Dutch?
"Kenny ‘Von Dutch’ Howard, small scale, multi talented craftsman working out of makeshift, jerry rigged workshops becomes ‘vondutch.com’ a million dollar multi- national fashion brand. He hated us all. And we love the myth he created. It’s the "