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Adrian Flux extends British FIM Speedway Grand Prix title sponsorship deal

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July 19, 2018
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Media announcement

The UK’s largest specialist insurance broker Adrian Flux will continue to serve as British FIM Speedway Grand Prix title sponsor after agreeing a new three-year deal with rights holder BSI Speedway.

The UK-based company has been title sponsor of Britain’s biggest speedway event since 2015 and their name takes pride of place at Cardiff’s Principality Stadium this weekend as the world’s top riders battle it out in round five of the FIM Speedway World Championship.

Founded in 1974 by Adrian Flux himself, the company has grown from one small office in King’s Lynn to become a leading player in finding cover for virtually any type of motor vehicle or motorcycle (under its multi-award winning Bikesure brand), as well as home, travel, and caravan insurance.

Adrian Flux is proud to support British motorsport and events. As well as the Adrian Flux British SGP, it also backs the British Touring Car Championship drivers Jason Plato and Ashley Sutton with BMR Racing.

This year, its Bikesure brand also supported Norton Motorcycles team at the 2018 Isle of Man TT.

BSI Speedway managing director Torben Olsen is delighted to continue their tie-up with Adrian Flux.

He said: “It’s fantastic to have Adrian Flux on board for a further three years and their support only helps one of the sport’s biggest events go from strength to strength.

“I’m sure Adrian Flux will benefit from the continued exposure they will receive in Cardiff over the coming years, and we hope their team enjoys this weekend’s action at the Principality Stadium.”

Gerry Bucke, Adrian Flux General Manager, said:  “We’re massive fans of motorsport and delighted to be continuing our support for the Adrian Flux British FIM Speedway Grand Prix.

“The world’s best speedway riders compete in the GP and it’s fantastic to watch these international names on British soil. As well as thoroughly enjoying this current season, we’re already looking forward to the exciting seasons ahead.”


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