Evocation of the Evoque


The New Range Rover looks like it will be reaching out to a new generation of consumers who have a little environmental knowledge encoded into their love of the Land Rover brand. We hope that the company manages to stay true to their core whilst facing up to the environmental imperatives facing us all.

The new Range certainly looks the part – it seems to have captured the stylish attitude (don’t mention the word bling) created so successfully in the Range Rover Sport. But the company seems to be making much of its less Macho credentials.

As part of the Evoque launch, Land Rover has produced a series of films that give an in-depth look at the design and testing processes used during the Evoque’s development. Created to coincide with the Car Design News awards (at which the Evoque won Best Production Car), the series includes four individual pieces that focus on the innovative tests that the prototype vehicles are put through – including 3D virtual testing, camouflaged runs and heat resistance in Dubai.

The first video in the series (below) gives a cinematic introduction to the Evoque paired with an interview with Land Rover design director Gerry McGovern. It also has some great behind-the-scenes footage of the designers and engineers at work.

Stay tuned for more inside track in the coming weeks.