Man Up!


It’s been a while since we’ve shared some car marketing beastliness. Being aficionados of the excesses of the 1970s, we’re used to seeing less than subtle brand messages emanating from the auto ad men.

But this example has to take the biscuit. Rendered in the boldest type of monochrome machismo the example above is all about unreconstructed association between motor and manhood. Bold type. Brutal Lines.

In contrast, the colourful illustrative approach reaches out more to the thinking man: though talk of tech details, Hirst shifters and the inclusion of a supposedly swooning girlfriend hints still at where this stuff is pitched.

Firmly, in other words, toward the groin area.