What does a wealthy Italian tractor manufacturer do when he's not happy with the Ferrari 250GT that sits on his drive? He makes his own sports car, of course.
Legend has it that Ferruccio Lamborghini's spiky spat with Enzo Ferrari, who told his customer to stick to making tractors when he pointed out the car's shortcomings
Shortly before the Miura was discontinued in 1973, Ferruccio Lamborghini sold off his controlling interest in the company; with this beautiful beast of a car, he had achieved all that he set out to do when he started making cars: out-Ferrari Ferrari.
The Miura was a rock star of a car, a voluptuous, brutish mid-engined road racer often dubbed the first true production supercar.
If Ferrari's Testarossa was flamboyant, the 1980s Bertone-designed Lamborghini Countach was exotically extravagant; a spaceship for the road that did everything but fly.
Initially launched in 1974, when its origami shape of angles and flat panels was truly groundbreaking, the Countach developed into a monstrous, aggressive supercar in the 80s, with wider wheelarches and more powerful engines to eclipse the Ferrari in terms of out and out top speed.
It took Lamborghini five years of development to come up with a worthy successor to the Countach and, when it was launched in the first month of 1990, the Diablo rocketed the Italian company back to the top of the supercar charts.
Top speed was a buttock-clenching 202mph, with 0-60mph achieved in 4.5 seconds thanks to a modified, mid-mounted 5.7-litre V-12 engine.
After the turn of the Millennium, the term supercar was no longer sufficient to describe the extreme performance of the cars coming out of the Lamborghini factory: welcome to the hypercar.
The Murcielago, in keeping with Lamborghini's tradition, was named after a fighting bull that was spared its life after surviving 24 sword strokes in 1879.
Scissor doors? Check. Outrageous styling? Check. Stupidly fast? Check.
It can only be a Lamborghini, and not just any Lamborghini - this is the 217mph cream of the crop, the Aventador 750-4 Superveloce, launched in 2015 as the horsepower arms race with Ferrari shows no sign of stopping.